Way To Work It! Celebrity Favourite Winser London Celebrates First Birthday

06 March 2014 by

Kim Winser, OBE and fashion businesswoman extraordinaire is celebrating the first birthday of her newest fashion venture, Winser London – along with Ms Emma Watson, it seems (the actress has her sleek and chic trench in two different colours). After becoming the first female, and youngest, commercial director at M&S and overhauling brands like Pringle of Scotland and Aquascutum, Kim has become our go-to workwear wonder-weaver.

Emma Watson in her fave Winser London trench - [Rex Features]

The eternally chic Yasmin Le Bon is the face of Winser London’s array of beautiful pieces – from soft silk shirts to tailored jackets capri trousers and not to mention the famous Miracle Dress that sells out just as quickly as it goes in.

Kim’s online-focused brand is all about wear-ability. Her mission statement is perfectly underpinned by her attitude to the dress: “The dress is the most efficient piece of clothing a woman can own. However much we are exhorted to embrace layering, and the anything goes approach, savvy ladies know that, from boardroom to social event, the dress rules. In the Winser London fabrics, Ponte de Roma, jersey, and crepe, the dresses are season-less, and perfect for city wear all year round. All the effort comes in selecting the dress for you. It does involve a lot of trying on in front of a long mirror (our best friend), putting the proposed dress with various shoes, jackets, and pieces of favourite jewellery. Once selected, it is effortless. This dress slides happily from day to evening.”

We think this lady has a lot to celebrate. And for her contributions to workwear wardrobes of womenkind? We salute her!


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