We can't WAIT for the Spring 2013 Topshop Unique show which kicks off today at 3pm at Topshop Show Space. Didn't get a ticket? Well you can watch it live with us at Grazia Daily above when it all starts at 3pm. Anyone else counting down the minutes?
So this year Cara takes centre stage at Toppers, walking in the show with her model BFF Jourdan Dunn. Last season we had Elle Fanning on the FROW, but we're guessing that Toppers girl Kate Bosworth is getting ready to hit the FROW as we type as she was spotted at Heathrow. As you watch the live show, keep an eye on our Twitter feed @Grazia_Live as we have the first pictures of the models before they walk out. How exciting is that?
The Unique show is extra special this season as although last time they teamed up with the Facebook whiz kidz, this season Toppers has collab'd with internet mega power, Google. You may remember Topshop's show last September was the most viewed online fashion show EVER. Can they top the extravaganza this time? We'd say a confident yes. Toppers and Google have been busy bees working at re-imagining of what they're dubbing ‘The Future Of The Fashion Show’. So how fitting that the venue for the AW13 show is one of London’s most iconic landmarks: The Tanks at Tate Modern.
Cara and Jourdan will walk in the Google'd up Topshop Unique show
Sir Philip Green, for one, sounds as pleased as punch. 'We have always prided ourselves on being first to market with the latest trends and product innovation,' he says. 'It speaks huge volumes about the power of Topshop that we are partnering with the world's largest digital company, Google to bring the excitement and energy of our brand to customers all over the world.'
So how will it work? Well, with a little help from Google, Topshop will turn its online viewers - that's you lot - into fashion insiders. Forget bagging a FROW ticket because if you're watching from the comfort of your sofa, you'll be able to access every aspect of the show as if you were a model on the runway. Yes, a MODEL. Or how about being a buyer in the audience? Or perhaps a make up artist backstage? There's even the options to be the designer fitting a look or the celebrity arriving for the paps. Phewf. Oh, and did we mention everything from the show - we're talking the nail varnish on Jourdan's fingers to the music the models are stomping to - will be available instantly.
Read up on how this very, very digital fashion show will work here and remember to watch the show live with us at 3pm...