28 January 2013 by

Watch Rihanna Reveal The Inspiration Behind Her Debut River Island Collection

We can't wait to see results of Rihanna's collaboration with River Island when the singer debuts her first collection at London Fashion Week next month, and as if to whet our appetite the British high street label have just released a teaser video where the Diamonds singer reveals the inspiration behind the range.

In the clip Rihanna is seen leaving her hotel in a Kenzo sweatshirt and cap before arriving at River Island HQ to talk through her ideas with the team of designers. She explains, "I've wanted to design my own fashion line for a very long time. This is something I've wanted to do ever since I started loving fashion. I got passionate about it and every time I saw something on a rack there would be something I'd want to do to it to change it so I felt like the only way I could do that would be to design the perfect thing for me. This is my way of doing that - teaming up with River Island and designing clothes for young women with young sassy personalities."

The singer also has plenty of praise for Brit style: “The British high street has the most fashionable kids. In the UK they have so much fashion and I feel like the high end designers are inspired by these kids so I figured why not go to the source if you want to stay ahead of the trend. That's why I wanted to work with River Island.”

And when it comes to her own personal style, it seems RiRi takes an ecclecic approach to fashion. She says: “My style is inspired by my mood so this collection will have a range of different moods and attitudes and I'm assuming my fans will be the same way. The collection is casual and chic and flirty. I want girls to really want to wear the pieces and feel comfortable, but still feel edgy and I wanted the character to come out in the clothes without trying too hard. It's just simple.”

Watch the video below and let us know if you'll be shopping Rihanna for River Island.

Refresh your knowledge of Rihanna's style with our gallery of her biggest fashion hits below...

Rihanna attends the Miu Miu show on March 5, 2014 in Paris, France wearing a Prada coat

Rihanna attends the Chanel show on March 4, 2014 in Paris, France dressed in Chanel

Rihanna attends the Stella McCartney show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on March 3, 2014 in Paris, France

Rihanna attends the Roc Nation pre-Grammy brunch on January 25, 2014 in Los Angeles, California

Rihanna poses in the press room at the 2013 American Music Awards at Nokia Theatre L.A. Live on November 24, 2013 in Los Angeles, California

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Rihanna in Alexander Wang out and about in London - 11 September 2013

© Getty

Rihanna at Opening Ceremony at New York Fashion Week - September 2013

© Getty

Rihanna at Alexander Wang after party at New York Fashion Week - September 2013

Rihanna in Balmain at 2013 MTV Video Music Awards after party - 25 August 2013

Rihanna at 'Lyon' restaurant, West Village, New York - 12 August 2013

Rihanna out and about in London - 20 July 2013

Rihanna in London - 18 July 2013

Rihanna in Rag & Bone out and about in Manchester - 16 July 2013

Rihanna in visor by Fleet Ilya out and about in London - 15 July 2013

Rihanna in Gareth Pugh out and about in London - 14 July 2013

Rihanna in Givenchy by Riccardo Tisci menswear and Versace shoes in Monaco - 13 July 2013

Rihanna in KTZ in Denmark - 6 July 2013

Rihanna in Tom Ford AW13 boots arriving in Poland - 6 July 2013

Rihanna at Chanel show, Haute Couture Fall Winter 2013, Paris Fashion Week - 2 July 2013

Rihanna out and about, London, Britain - 20 June 2013

Rihanna in Stella McCartney top and clutch at Rorrey Fenty after show party at Boujis nightclub, London - 16 June 2013

Rihanna in Christopher Kane out and about, London - 16 June 2013

Rihanna in Big Star USA dungarees at the All Star Bowling Alley, Manchester - 12 June 2013

Rihanna in Miu Miu out and about, Manchester - 11 June 2013

Rihanna out and about by the Eiffel Tour in Paris - 7 June 2013

Rihanna Filming In New York - 16 May 2013

Rihanna out and about, New York - 9 May 2013

Rihanna in Rihanna by River Island in New York - 12 May 2013

Rihanna out and about in New York - 5 May 3013

Rihanna in Mary Katrantzou and Tom Ford sandals - 30 April 2013

Rihanna in Miu Miu coat and Current Elliot jeans - 28 April 2013

Rihanna in Acne jacket, Rodarte coat, Celine shoes and Miu Miu sunglasses in New York- 26 April 2013

Rihanna in custom Givenchy By Riccardo Tisci and Paige Denim jeans in Miami - 21 April 2013

Rihanna in Rag and Bone and Chanel jewellery at the Staples Center in Los Angeles - 21 April 2013

Rihanna in Givenchy by Riccardo Tisci t shirt, 3.1 Phillip Lim jacket, Saint Laurent Paris by Heidi Slimane shoes - 24 April 2013

Rihanna in T by Alexander Wang and shoes by Tom Ford - 21 April 2013

Rihanna in dress by Whitney Eve and Prada sunglasses - 11 April 2013

Rihanna at Los Angeles Lakes Basketball game - April 2013

Rihanna arriving in London - February 2013

Rihanna in custom Azzedine Alaia at the Grammy Awards - February 2013

Rihanna at River Island show at London Fashion Week - February 2013

Rihanna - November 2012

Rihanna - June 2012

Rihanna in London - February 2012

Rihanna at Grammys - February 2012

Rihanna launches her new album 'Unapologetic' in New York City, November 2012

Rihanna at the MTV Video Music Awards, September 2012

Rihanna at Grammys - February 2011

Rihanna in Acne at Westfield, November 2012

Rihanna during her 777 tour, November 2012

Rihanna performs during the 2012 Victoria's Secret Show, November 2012

Rihanna at the Los Angeles premiere of 'Battleship', May 2012

Rihanna in Tom Ford at the Costume Institute Gala, May 2012

Rihanna at the TIME 100 Gala in New York City, April 2012

August 2012

July 2012

July 2012

July 2012

July 2012

Rihanna in New York City, June 2012

June 2012

April 2012

March 2012

March 2012

March 2012


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