We were super duper excited when we heard the news that H&M is showing at Paris Fashion Week for the first time EVER. Finally the time has arrived! Yes, the high-street hero is showing its Autumn Winter 2013 collection at Musée Rodin in less than four hours time. The perfect way to get PFW buzzing, non?
As if that wasn't exciting enough, Grazia Daily is très happy to announce that you, dear readers, can take front row seats at the show. How? By tuning into this very page where we are exclusively streaming the extravanganza tonight via the live portal below. Arrivals start at 8.30pm UK time and the catwalk action will kick off at 9pm so write it on your hand, put an alert in your phone, scribble it in your diary... at 9pm tonight you will be transported to Paree with H&M and Grazia Daily. You're welcome.
It has been a week of firsts for H&M. On Sunday, Helen Hunt wore a bargain-tastic midnight blue strapless H&M gown to the Oscar Awards. 'You're gonna say "Am I kidding?"' the actress smiled when asked who designed the gown before revealing it comes courtesy of H&M's Conscious collection. Genius! As the brand are now dressing stars for the Oscars it makes perfect sense that H&M are showcasing their wares during Fashion Week, and in the capital of chic, no less.
So what can we expect from the show? We've already offered our suggestions and are hoping to see Anna Dello Russo accessoried-to-the-eyeballs on the front row, mega models on the catwalk, Lana Del Rey singing and David Beckham in his pants. No pressure then, guys.
Remember to tune into the show TONIGHT! and let the countdown begin...