Lovely Josephine De La Baume, it-girl and model of fabulous French origin, never puts a fashionably-shod foot wrong does she? Marrying DJ and Producer Mark Ronson, pairing up with Richard Nicoll to promote his designs . . . she’s always in demand to make a brand’s wares seem that little but more alluring.
And now she stars in this cute little vid that reminds us all just how nice H&M’s summer clothes are – and why we should all hot-foot it down to the High Street to get some new kit. It’s not all about Beyonce in her bootilicious beachwear you know.
Fair enough, there’s very little sign of the sun appearing thus far, but we may as well be prepared when it does appear, n’est-ce pas? Of course.
It’s making us reconsider our whole point of view on crochet dresses. You?