At the beginning of the month Clements Ribeiro revealed that for their latest Evans collection, they selected five plus size bloggers to star in their campaign. Now you can go behind the scenes on the photoshoot with the Evans girls in the video above.
Clements Ribeiro's Spring Summer Swan collection is oh so playful, with kitsch prints and irresistible brights, and so for the campaign they selected 'fatshionista' bloggers who were able to have fun with the pieces.
In this behind-the-scenes video Suzanne Clements comments that: 'Because we were inspired by the girls and how they dress and how they put together their outfits we let them style themselves today. Everyone has chosen things they are comfortable wearing, and are wearing things they would wear in real life.' Inacio Ribeiro added that design-wise 'For the latest collection we were inspired by the bloggers.'
In the video above you can watch UK bloggers Georgina Horne, Bethany Rutter and Callie Thorpe and Nicolette Mason and Marie Denee from the US, get their hair and makeup done, pose for the camera and talk about why they are so excited about this collection. On set the bloggers had lots of fun with the wacky prints (there are lobsters, zebras and lipsticks) and feminine shapes.
Blogger Maria said of the collection: 'There is something for everyone especially if you have a little bit of attitude.' Callie added: 'It is definitely really fun – it’s got a lot of colour. It’s more going on holiday and having a laugh with the girls.'
The collection launches on Thursday. Watch the five plus size bloggers model the Evans Spring 2013 collection in the video above...