Watch (And Shop!) Ralph Lauren Denim & Supply's Spring 2014 Video With AVICII

11 March 2014 by

Ralph Lauren Denim & Supply's third video collaboration with AVICII will make you want to go shopping, and so it's rather convenient that next week you will be able to shop straight from the vid. Cool, eh? The campaign video was shot by Mark Seliger, and follows some seriously cool New Yorkers as they travel across the Lower East Side to AVICII's sold-out show at the Roseland Ballroom.

They wear triple denim, badged up bikers, beanies, stacked rings, plaid shirts, feather earrings and cowboy belts. Earphones and guitar cases are also key to this downtown look. The soundtrack is perfect, as the model gang dance to 'Addicted to You' from AVICII's album True. The DJ says about this track: 'It's about making something that really excites me. I want to expand my own musical knowledge and try to make something that feels fresh and true.'

Be warned: Watching this video may result in you buying a leather jacket and a one-way tickets to New York. Shop the look below...

Warrior tee, £35; Striped skinny, £90; Trucker vest, £165; Fag tee, £45; Camo boyfriend pant, £110; American flag bag; £140



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