Victoria Beckham [Getty]
How exciting! It looks like Victoria Beckham truly has the wheels in motion on her first London store as it is being reported today that after a month of negotiations she has signed the contracts on a store in Dover Street.
The location is OBVIOUSLY perfect for VB as it sets her right in the heart of one of London’s most fashionable areas. Everyone shops there from Katy Perry to Agyness Deyn and she’ll be in great company with uber cool brands such as Acne also having a store there. It’s an edgier part of the capital which fits perfectly with Victoria’s young and fresh vibe.
According to reports, the opening of VB's flagship store will happen early next year with a huge party. Victoria has previously spoken out about wanting a London store saying, ‘This is where I want to have my first store. I’d like to do something that is really new, really fresh. Something a little bit conceptual – but not too much.’ We literally can not WAIT to see it.
It’s been a pretty good week for the Beckham family all round as this news comes in the same week that it was revealed that Victoria’s fashion line brings in an extra £100,000 a day in profits to Brand Beckham. That’s right, £100,000 A DAY. And it’s only a week since they sold up Beckingham Palace for nearly £10million more than they bought it for. We don’t imagine she’ll be scrimping on the champers at her party then!
See Victoria's greatest style hits in the gallery below >>