As one of the savviest businesswomen we know, it wasn’t going to be long until Victoria Beckham expanded her fashion empire into pre-collections. PF is after all, increasingly significant for shoppers and buyers alike; with fashion stores spending bigger chunks of their precious budgets on these accessible wear-all-year-round products. Less flashy than the mainlines, the wearability is noticeably upped.
As we type there are pre-fall pieces dropping into stores – from Topshop through to Thakoon – and now VB has joined the in-between seasons brigade, launching a separate handbag collection and sister line Victoria, Victoria Beckham this week. The avid Tweeter spread the word quickly and effectively via a simple: “So excited to be coming to NY today to present my first ever Pre collections!!! x vb”
Some of our favourites looks from Victoria, Victoria Beckham Pre Fall 2013
Since Victoria launched her second line early last year, she’s been carving herself a sporty-but-smart niche of late and this collection of nifty mini dresses, luxurious raglan-sleeved sweatshirts and cheeky skirts follow the very same track. The straight, minimalist lines, sleek shirting and muted colour palette all nod towards next season’s collection, as does the styling: with polished but simple black shoes and boots, and nothing more OTT than that.
Eight of nineteen beautiful bags from VB's Pre Fall 2013 collection
As for bags (and there are 19 in total), her now signature sleek totes are present and correct, arriving in tan and the most sumptuously deep lipstick red. Pouches and a shopper with a ‘60s style hoop handle are seriously chic alternatives.
We just don’t know how the busy jet-setter and mother of four does it, but we’ll have whatever she’s having… and that red tote, please?