10 Reasons Why Victoria Beckham Might Be Opening Her London Store On Dover Street

06 August 2013 by

10 Reasons Why Victoria Beckham Might Be Opening A Store On Dover Street

Once again, Victoria Beckham has surprassed our expectations. With news that the designer is opening her first store in London, we imagined she'd go the tried and tested route with some Bond Street gloss - but oh no! Rumour has it VB is setting up shop in none other than Dover Street. What an interesting choice! was the reaction here at Grazia HQ. This has lead to endless speculation about why Lady Becks has (possibly, probably) opted for the hipster-cool location. Here's what we've come up with...

1. Victoria can capitalise on the cool factor - Dover Street is renowned for being a destination shopping street for those in the know. It's slightly off the beaten track - shoppers rarely fall upon it by accident - which makes it seriously cool and won't mean scrums of tourists a la Oxford Street (sooo not chic!).

2. The store will be positioned alongside super-cool brands - Taking a place alongside Acne and the like is sure to rub off well on the new VB shop. It'll also come in handy when VB pops out for a lunchtime spree.

3. Dover Street Market will bring in hipster types - DSM, a multilevel store created by the highly cool Rei Kawakubo of Japanese fashion label Comme des Garçons, has become a favourite stop-off for the cool kids. What's more, of-the-moment designers like Simone Rocha often exhibit there.

4. ...and the A-list shoppers - We've seen hipster types like Alexa Chung and Agyness Deyn popping over to the street for their covetable gear while Katy Perry often pays a visit when she's on our shores.

10 Reasons Why Victoria Beckham Might Be Opening First London Store On Dover Street

5. There's more than enough to do - The street is the location of a number of well-known London clubs where Victoria can pop in for post-work cocktails. Our favourite is The Arts Club, founded by Charles Dickens in 1863, but let's not forget famous celebrity haunt Mahiki is also along the road (hello Prince Harry!). Dover Street is also directly opposite the Ritz Hotel, conveniently located in case VB's A-list mates come to stay, and where better to schmooze them than at Nobu after that one-to-one dress fitting?

6. The street is internationally renowned - Everyone who's anyone has heard of Dover Street and it's become synonymous with Europe's avant garde style with means major kudos from the fash pack around the world.

7. It fits well with the vibe of VB's website - www.victoriabeckham.com is hardly your traditional ecommerce site. Instead, it has a youthful, edgy flavour that complements the rough 'n' ready atmosphere of Dover Street. Nicely done!

8. VVB is all about the hip London girl - Since the last collection, Victoria, Victoria Beckham, the designer's diffusion line, has become more Alexa Chung hip than Eva Longoria polished so it makes sense that Lady Becks is leaning towards trendy London style rather than Hollywood swank.

9. It's easily commutable from home - Now that Family Beckham has returned to Blighty (yey!), it makes perfect sense that VB has a shop not too far from where they live in West London.

10. The street is notable for its Georgian architecture - And we all know Victoria likes a period piece - who could forget Beckingham Palace, eh?

But what say you? Is Dover Street a good choice for Victoria? Or were you expecting to see her elsewhere? Let us know below and in the meantime, take a browse through her magnificent style-volution via the gallery below...

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Victoria Beckham - February 10, 2013

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Victoria Beckham at the 2013 International Woolmark Prize Final - February 16, 2013

© FilmMagic

Victoria Beckham at her hotel - May 9, 2013

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Victoria Beckham at her hotel - May 10, 2013

© WireImage

Victoria Beckham and David Beckham at The Global Fund - September 16, 2013

© GC Images

Victoria Beckham at Chelsea gallery - June 10, 2014

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Victoria Beckham at the mens singles final at the Wimbledon Championships - July 6, 2014

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Victoria Beckham at the 'Charles James: Beyond Fashion' Costume Institute Gala - May 5, 2014

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Victoria Beckham at On Pedder - May 12, 2014

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Victoria Beckham at New York Fashion Week - February 2014

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Victoria Beckham at New York Fashion Week - February 2014

Victoria Beckham and Eva Longoria at The Global Gift Gala at ME Hotel, London - 19 November 2013

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Victoria Beckham at "The Class Of 92" premiere, London - 1 December 2013

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Victoria Beckham in Victoria Beckham at Harper's Bazaar Women of the Year Awards - 5 November 2013

© Getty Victoria Beckham in Victoria Beckham at CFDA Fashion Fund Event - 23 October 2013

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© Getty Victoria Beckham in Victoria Beckham at Dinner To Celebrate The 2013 CFDA/Vogue Fashion Fund - 23 October 2013

Victoria and David Beckham at Global Fund Celebration, Spring Summer 2014 - 16 September 2013

Victoria Beckham in Burberry at New York Fashion Week - September 2013

Victoria Beckham in Louis Vuitton at Wimbledon Final - 7 July 2013

Victoria Beckham in Carven at LAX Airport - June 2013

Victoria Beckham in Vicotoria Beckham shopping in New York - 13th May 2013

Victoria Beckham in Chloe in Paris - May 2013

Victoria Beckham out and about in LA - May 2013

Victoria Beckham out and about in London, Britain - April 2013

Victoria Beckham in Chloe out and about in Los Angeles - March 2013

Victoria Beckham out and about, London - March 2013

Victoria Beckham out and about in New York - February 2013

Victoria Beckham out and about in Los Angeles - November 2012

Victoria Beckham out and about, New York - February 2013

Victoria Beckham at her Autumn 2013 show at New York Fashion Week - February 2013

Victoria Beckham at 'Viva Forever!' musical press night, London - December 2012

Victoria Beckham Out and About in New York - September 2012

Victoria Beckham out and about in New York - 09 Sep 2012

Victoria Beckham leaving 'Viva Forever' press launch St. Pancras Renaissance Hotel in London - 26 Jun 2012

Victoria Beckham out and about in New York - Feb 2012

Victoria Beckham at the Land Rover launch in Beijing, China - 22 Apr 2012

Victoria Beckham at a photocall in Hong Kong, China - 25 Apr 2012

Victoria Beckham at a Valentino event, London - November 2012

Victoria Beckham at CFDA event - October 2012

Victoria Beckham at Vogue's fashion night out - September 2012

Victoria Beckham at Los Angeles airport - June 2012

Victoria Beckham at Oscars - February 2012

Victoria Beckham shopping in West Hollywood - Mar 2012

Victoria Beckham at the 'Victoria, Victoria Beckham' launch at Harvey Nichols in London - Feb 2012

Victoria Beckham at the Land Rover launch in Beijing, China - April 2012

Victoria Beckham at JFK International Airport - February 2012

Victoria Beckham at Nobu Restaurant, New York - September 2011

Victoria Beckham at Royal Wedding - April 2011

Victoria Beckham shopping with Romeo in Beverly Hills - March 2008

Victoria Beckham at David Beckham's Official Signing with LA Galaxy Soccer Team, Los Angeles - July 2007

Victoria Beckham at Dodger stadium - June 2007

Victoria Beckham at Met Gala - May 2008

Victoria Beckham at Sir Elton John and David Furnish's Civil Partnership Ceremony - December 2005

Victoria Beckham at Swarovski Fashion Rocks for the Prince's Trust - October 2005

Victoria Beckham at the Laureus World Sports Awards - May 2005

Victoria Beckham at the MTV Movie Awards - May 2003

Victoria Beckham at the Launch of Jade Jagger's jewelry line - September 1999

Victoria Beckham at the Versace Party - June 1999

Victoria and David Beckham out and about - July 1999

Victoria and David Beckham outside their home - July 1999

Victoria and David Beckham announce engagement - January 1998


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