17 January 2014 by

Victoria Beckham Spills On Her Debut Store On Dover Street In London

10 Reasons Why Victoria Beckham Might Be Opening A Store On Dover Street

Rumours have been circulating for months that Victoria Beckham is opening her first ever store in London and now it's official. You might think that she'd go the tried and tested route with some Bond Street gloss - but oh no! Victoria has confirmed to WWD that she is taking over number 36, Dover Street. VB said of the news: 'I think the time is now because I know my customer.' As for the location, she explains: 'It's young and cool. There are great galleries in the area. There's Dover Street Market directly opposite of us, which is not a bad thing.'

As for the store, VB has enlisted architect Farshid Moussavi - who worked on the 2012 London Olympic Park - to give the 7,000 sq ft space a VB makeover. Victoria explained why she hired Farshid to WWD: 'She is a woman that loves fashion as well. She has quite a conceptual eye, which I like. We want to make something different without making it overly complicated. I just want it to feel real for me.' We imagine the three storey building is getting a dramatic makeover, as VB says she plans on 'drilling a massive hole through the middle.' No word if Vic will be putting on a hard hat and getting stuck in with the planning.

The store will open in Autumn and will house all of her collections, including Victoria Beckham, Victoria Victoria Beckham, denim, optical and accessories. We could do some serious damage to our credit history in there!

10 Reasons Why Victoria Beckham Might Be Opening First London Store On Dover Street

It's all go for Victoria Beckham this year as she is also opening a New York office. 'I want to focus on the U.S. this year,' the designer explains. 'To take it to the next level, I need a team on the ground living and breathing everything here in America.' Plus there is her Skype Collaboration Project, where her working life is captured on film. 

Victoria added: 'I’m always so busy moving on to the next thing and I always want to do better than the previous season. I’m very ambitious and we move at such at a fast pace, so what’s great about Skype is actually looking back at our story. I get emotional actually watching it.'

But what say you? Is Dover Street a good choice for Victoria? Or were you expecting to see her elsewhere? Let us know below and in the meantime, take a browse through her magnificent style-volution via the gallery below...

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Victoria Beckham - February 10, 2013

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Victoria Beckham at the 2013 International Woolmark Prize Final - February 16, 2013

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Victoria Beckham at her hotel - May 9, 2013

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Victoria Beckham at her hotel - May 10, 2013

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Victoria Beckham and David Beckham at The Global Fund - September 16, 2013

© GC Images

Victoria Beckham at Chelsea gallery - June 10, 2014

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Victoria Beckham at the mens singles final at the Wimbledon Championships - July 6, 2014

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Victoria Beckham at the 'Charles James: Beyond Fashion' Costume Institute Gala - May 5, 2014

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Victoria Beckham at On Pedder - May 12, 2014

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Victoria Beckham at New York Fashion Week - February 2014

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Victoria Beckham at New York Fashion Week - February 2014

Victoria Beckham and Eva Longoria at The Global Gift Gala at ME Hotel, London - 19 November 2013

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Victoria Beckham at "The Class Of 92" premiere, London - 1 December 2013

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Victoria Beckham in Victoria Beckham at Harper's Bazaar Women of the Year Awards - 5 November 2013

© Getty Victoria Beckham in Victoria Beckham at CFDA Fashion Fund Event - 23 October 2013

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© Getty Victoria Beckham in Victoria Beckham at Dinner To Celebrate The 2013 CFDA/Vogue Fashion Fund - 23 October 2013

Victoria and David Beckham at Global Fund Celebration, Spring Summer 2014 - 16 September 2013

Victoria Beckham in Burberry at New York Fashion Week - September 2013

Victoria Beckham in Louis Vuitton at Wimbledon Final - 7 July 2013

Victoria Beckham in Carven at LAX Airport - June 2013

Victoria Beckham in Vicotoria Beckham shopping in New York - 13th May 2013

Victoria Beckham in Chloe in Paris - May 2013

Victoria Beckham out and about in LA - May 2013

Victoria Beckham out and about in London, Britain - April 2013

Victoria Beckham in Chloe out and about in Los Angeles - March 2013

Victoria Beckham out and about, London - March 2013

Victoria Beckham out and about in New York - February 2013

Victoria Beckham out and about in Los Angeles - November 2012

Victoria Beckham out and about, New York - February 2013

Victoria Beckham at her Autumn 2013 show at New York Fashion Week - February 2013

Victoria Beckham at 'Viva Forever!' musical press night, London - December 2012

Victoria Beckham Out and About in New York - September 2012

Victoria Beckham out and about in New York - 09 Sep 2012

Victoria Beckham leaving 'Viva Forever' press launch St. Pancras Renaissance Hotel in London - 26 Jun 2012

Victoria Beckham out and about in New York - Feb 2012

Victoria Beckham at the Land Rover launch in Beijing, China - 22 Apr 2012

Victoria Beckham at a photocall in Hong Kong, China - 25 Apr 2012

Victoria Beckham at a Valentino event, London - November 2012

Victoria Beckham at CFDA event - October 2012

Victoria Beckham at Vogue's fashion night out - September 2012

Victoria Beckham at Los Angeles airport - June 2012

Victoria Beckham at Oscars - February 2012

Victoria Beckham shopping in West Hollywood - Mar 2012

Victoria Beckham at the 'Victoria, Victoria Beckham' launch at Harvey Nichols in London - Feb 2012

Victoria Beckham at the Land Rover launch in Beijing, China - April 2012

Victoria Beckham at JFK International Airport - February 2012

Victoria Beckham at Nobu Restaurant, New York - September 2011

Victoria Beckham at Royal Wedding - April 2011

Victoria Beckham shopping with Romeo in Beverly Hills - March 2008

Victoria Beckham at David Beckham's Official Signing with LA Galaxy Soccer Team, Los Angeles - July 2007

Victoria Beckham at Dodger stadium - June 2007

Victoria Beckham at Met Gala - May 2008

Victoria Beckham at Sir Elton John and David Furnish's Civil Partnership Ceremony - December 2005

Victoria Beckham at Swarovski Fashion Rocks for the Prince's Trust - October 2005

Victoria Beckham at the Laureus World Sports Awards - May 2005

Victoria Beckham at the MTV Movie Awards - May 2003

Victoria Beckham at the Launch of Jade Jagger's jewelry line - September 1999

Victoria Beckham at the Versace Party - June 1999

Victoria and David Beckham out and about - July 1999

Victoria and David Beckham outside their home - July 1999

Victoria and David Beckham announce engagement - January 1998


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