11 October 2013 by

Victoria Beckham Enterprises Is BOOMing: Here's Why The Designer Is A Fashion Success

 

Victoria Beckham in two of her own designs for Victoria, Victoria Beckham [Rex]

According to The Telegraph today, Victoria Beckham’s fashion business has doubled its turnover in the past financial year; with profits of Beckham Ventures Ltd just shy of an impressive £1.5 million for 2012. While the mainline continues to lure consumers with it’s ultra-chic arm candy, flattering dresses and well-cut coats – and back in 2011 we reported on how sales for VB’s fashion line were up more than 70% and that she pocketed a whooping £15 million in the first three months of that year - the revenue boost is largely due to the savvy introduction of sister line. Remember the patch-pocket tunics and cat prints of the first season? They had waiting lists and repeat orders galore.

Victoria Beckham's debut sister line launched in Harvey Nichols in 2011 

Since launching two years ago Victoria, Victoria Beckham has....

1: Rooted itself into NYFW. Becoming just as much of an essential part of the schedule as her mainline show. For the last presentation (S/S'14) VB invited eds to come along and see the collection in person.

L-R: A/W'13 the tailored jacket-dress is a current hit, A/W'12's preppy white collars put school-girl charm on the menu, S/S'13's art deco-style cloud prints brought a fun twist to chic shifts,

S/S'14's super-size shapes have already been worn by VB herself, All images [style.com]

2: Attracted the A-list. The wardrobes of global red carpeteers like Michelle Williams or Diane Kruger. But with prices starting just under £500 in comparison to the mainline, which pushes well into the £1,000 mark for a dress, it’s no wonder the slightly younger, cheekier, more relaxed collection has found it’s way into the wardrobes of mere mortals, too. Which surely counts as a third point?

Celebrity fans: Irina Lazareanu, Michelle Williams, Kim Sears [Getty], Olivia Palermo [Rex]

3. Found the very best ambassador: A major of the label’s success could also be down to the fact that Mrs Beckham wears the line so well, and so regularly. Constantly papped and never lets her style guard down. Seconds after her S/S'14 line was introduced, she was spotted out and about in the blue bouncy big dress pictured above.

For more VB looks, scroll through the gallery below!

© FilmMagic

Victoria Beckham - February 10, 2013

© Getty Images

Victoria Beckham at the 2013 International Woolmark Prize Final - February 16, 2013

© FilmMagic

Victoria Beckham at her hotel - May 9, 2013

© FilmMagic

Victoria Beckham at her hotel - May 10, 2013

© WireImage

Victoria Beckham and David Beckham at The Global Fund - September 16, 2013

© GC Images

Victoria Beckham at Chelsea gallery - June 10, 2014

© WireImage

Victoria Beckham at the mens singles final at the Wimbledon Championships - July 6, 2014

© FilmMagic

Victoria Beckham at the 'Charles James: Beyond Fashion' Costume Institute Gala - May 5, 2014

© Getty Images

Victoria Beckham at On Pedder - May 12, 2014

© Getty

Victoria Beckham at New York Fashion Week - February 2014

© Getty

Victoria Beckham at New York Fashion Week - February 2014

Victoria Beckham and Eva Longoria at The Global Gift Gala at ME Hotel, London - 19 November 2013

© Getty

Victoria Beckham at "The Class Of 92" premiere, London - 1 December 2013

© Getty

Victoria Beckham in Victoria Beckham at Harper's Bazaar Women of the Year Awards - 5 November 2013

© Getty Victoria Beckham in Victoria Beckham at CFDA Fashion Fund Event - 23 October 2013

© Getty

© Getty Victoria Beckham in Victoria Beckham at Dinner To Celebrate The 2013 CFDA/Vogue Fashion Fund - 23 October 2013

Victoria and David Beckham at Global Fund Celebration, Spring Summer 2014 - 16 September 2013

Victoria Beckham in Burberry at New York Fashion Week - September 2013

Victoria Beckham in Louis Vuitton at Wimbledon Final - 7 July 2013

Victoria Beckham in Carven at LAX Airport - June 2013

Victoria Beckham in Vicotoria Beckham shopping in New York - 13th May 2013

Victoria Beckham in Chloe in Paris - May 2013

Victoria Beckham out and about in LA - May 2013

Victoria Beckham out and about in London, Britain - April 2013

Victoria Beckham in Chloe out and about in Los Angeles - March 2013

Victoria Beckham out and about, London - March 2013

Victoria Beckham out and about in New York - February 2013

Victoria Beckham out and about in Los Angeles - November 2012

Victoria Beckham out and about, New York - February 2013

Victoria Beckham at her Autumn 2013 show at New York Fashion Week - February 2013

Victoria Beckham at 'Viva Forever!' musical press night, London - December 2012

Victoria Beckham Out and About in New York - September 2012

Victoria Beckham out and about in New York - 09 Sep 2012

Victoria Beckham leaving 'Viva Forever' press launch St. Pancras Renaissance Hotel in London - 26 Jun 2012

Victoria Beckham out and about in New York - Feb 2012

Victoria Beckham at the Land Rover launch in Beijing, China - 22 Apr 2012

Victoria Beckham at a photocall in Hong Kong, China - 25 Apr 2012

Victoria Beckham at a Valentino event, London - November 2012

Victoria Beckham at CFDA event - October 2012

Victoria Beckham at Vogue's fashion night out - September 2012

Victoria Beckham at Los Angeles airport - June 2012

Victoria Beckham at Oscars - February 2012

Victoria Beckham shopping in West Hollywood - Mar 2012

Victoria Beckham at the 'Victoria, Victoria Beckham' launch at Harvey Nichols in London - Feb 2012

Victoria Beckham at the Land Rover launch in Beijing, China - April 2012

Victoria Beckham at JFK International Airport - February 2012

Victoria Beckham at Nobu Restaurant, New York - September 2011

Victoria Beckham at Royal Wedding - April 2011

Victoria Beckham shopping with Romeo in Beverly Hills - March 2008

Victoria Beckham at David Beckham's Official Signing with LA Galaxy Soccer Team, Los Angeles - July 2007

Victoria Beckham at Dodger stadium - June 2007

Victoria Beckham at Met Gala - May 2008

Victoria Beckham at Sir Elton John and David Furnish's Civil Partnership Ceremony - December 2005

Victoria Beckham at Swarovski Fashion Rocks for the Prince's Trust - October 2005

Victoria Beckham at the Laureus World Sports Awards - May 2005

Victoria Beckham at the MTV Movie Awards - May 2003

Victoria Beckham at the Launch of Jade Jagger's jewelry line - September 1999

Victoria Beckham at the Versace Party - June 1999

Victoria and David Beckham out and about - July 1999

Victoria and David Beckham outside their home - July 1999

Victoria and David Beckham announce engagement - January 1998


Comments

All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.