16 May 2013 by

Versus Versace Unveil The JW Anderson Collection At New York Launch Event

Considering there's been a mega build up, you can bet the Versus Versace launch event was a spectacular extravanganza. The new look for the Italian brand was was revealed in New York last night - during a live event, no less - and the world finally got its mitts on JW Anderson’s capsule collection.

Versus Versace Launch Event

Everything about the Versus Versace event broke the fashion show standards. Rather than hiding away pre-show, Donatella Versace joined JW in preparing the models in a visible backstage area complete with one-way mirrors. As for the catwalk, it was intercut with live performances from Grimes, Angel Haze and Dead Sara.

Once the looks had been showcased, the event transformed into a party with special guest DJ Maxwell and the likes of Mena Suvari, Leigh Lezark, Heidi Klum and Paloma Faith having a fashwan boogie. And everything was captured by bloggers who reported live on the action via Versace's Google+ page.

Versus Versace Launch Event

If you want to have a taster of the new look, go to versusversace.com where Versus Versace became immediately available yesterday. JW Anderson’s designs will follow on June 15th so get the date in your diary.
 
And this is just the first of many. The NY event kicks off a series of shindigs which will take Versus Versace on a world tour. So forget the usual seasons, people.
 
'This mix of music and fashion captures the essence of Versus Versace, a label for a new global tribe,' says Donatella. Count us in. Check out the highlights from the catwalk show below...


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