FIRST LOOK: Versace Versus Collaborates With Iconic K-Way Brand

11 July 2013 by

Here at Graziadaily we are big fans of unusual collaborations and like to keep a keen eye on covetable future classics. So we were more than interested in Versus Versace’s new tie in with iconic waterproof jacket label K-Way. Launched way back in 1965, K-Way’s packable jackets have become the hipster’s cagoule label of choice. Coming off the back of Versus’ successful collaboration with hot Brit talent JW Anderson, Donatella Versace’s second line is further proving its street cred with the collaboration.

Right: K-Way x Versus Versace Jacket, Left: K-Way x Versus Versace iPad Cover

With both a ‘perfect zip up jacket’ in an optical, monochrome print and a reversible iPad case now available on VersusVersace.com, you can either opt for a striking festival-ready cover-up or jazz up your everyday hardware. Explaining the thinking behind the collaboration, Ms Versace says, “I love the Versus Versace and K-WAY collaboration, because Versus Versace lives on the street. The jacket and iPad case are an amazing new way to get the Versus Versace look, and to bring attitude and energy to everyday essentials.”

K-Way for their part also seem super stoked to be working with the Italian giant.  Marco Baglione, the company’s president explains, “The K-Way collaboration with Versus Versace is an honour for us. It was a very stimulating experience both intellectually and creatively. I think that together we managed to combine the authenticity and power of two great prestigious Italian brands with style.”

Practical, weatherproof and complete with style kudos? That’s what we call a fashion hat-trick!

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