Twinning Style: Meet The Bloggers At The Forefront of The Matchy-Matchy Trend

27 November 2012 by

In this week's bumper Christmas issue of Grazia you'll find a fashion story about the rise and rise of girls who are doing a new style craze we've dubbed 'twinning'. That's our term for colleagues, sisters, friends, any twosome who are dressing together - wearing ultra coordinated (but not completely identical) outfits totally on purpose.

It wasn't long ago that Style Hunter noted that one of the best ways to get street snapped was to find yourself a matchy matchy partner, but two girls are doing this even better than blazer/skinny jeans/stiletto-wearing Paris Vogue editor Emanuelle Alt and her assistant Geraldine Saglio.... Leading the pack - even before Marc Jacobs sent matchy matchy pairs of models down the spring/summer 2013 runways - are Australian sisters Jess and Stef Dadon of style blog How Two Live.

Twinning Style: Meet The Bloggers At The Forefront of The Matchy-Matchy Trend

Louis Vuitton Spring Summer 2013

This isn't the kind of style hijacking you experience at school (nothing more annoying than an unwanted copycat!) but since Grazia interviewed the Dadon girls in Paris, we've noticed more and more style twins appearing online like fashion-brave Baltimore girls Fifth 'N' Sixth Closet and German blogger pals Changes & Destiny who share the same beanie-clad urban style . Do you know anyone who is twinning? Are you doing it? Have you ever turned up wearing the same outfit as someone, only to fabulously style it out like Anna Dello Russo? Then send us your pics!


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