This afternoon we reported live at Topshop Unique's Autumn Winter 2014 presentation. As well as interviewing the Unique beauty team backstage and capturing all the action on the lead up to the big reveal of the brand's latest collection, we rubbed shoulders with the the A-list invitees before and after the show.
Renowned for its exquisite yet accessible clothing and super-celeb models like Rosie Tapner and Jourdan Dunn stalking the runway, Unique always promises a fabulous FROW. Last season saw the likes of Ellie Goulding, Daisy Lowe and Pixie Geldof sitting on the front row - as well as the one and only Kate Moss.
Mossy has made an appearance again this year, but excitingly for us (and Sir Philip Green) she's brought an extra special guest: her lil' sister Lottie Moss. That's right folks, that's two Mosses for the price of one. The blonde siblings (who could give Poppy and Cara a run for their money) caused quite a stir when they entered the showspace together with cameras flashing and fashion pandemonium eschewing, so much so that we almost didn't notice a certain Kendall Jenner making her London Fashion Week debut on the front row next to Anna Wintour. Could this be the best Topshop FROW line up yet? We think so!
This year however, it wasn't just celebrities and press invited to Turbine Hall at the Tate Modern to see the collection. The brand left the area open and visible to visitors during the lead up and the actual event allowing TOPSHOP fans to see the set-up, the rig, and the show from various viewing platforms overlooking the presentation space.
Kendall Jenner gets acquainted with the London paparazzi (eek)
Toppers also showed a 3D live stream of its AW14 catwalk in its Oxford Circus store giving visitors the chance to experience the FROW feeling.
Missed the show? You can watch the catwalk action right here too...