Urban Outfitters' Tubular Maxi Dress
Feeling the post-Easter long weekend break blues? Well fear not because we are here to warm your cockles with some April Fools cheer. Coming into the office this morning we were all under a cloud of misinformation. Is LiLo actually pregnant? (Her tweet reading, ‘Its official. Pregnant’ went out on April 2nd so are we to presume she’s actually having a baby?) What about Virgin’s glass bottomed planes? Can Twitter actually charge us for using vowels? And are The Saturdays really changing their name to The Fridays? So confusing! Below we break down the top April Fools jokes (with a fashion bias, bien sur) that got us scratching our heads in consternation!
Boden is the go to mail-order label for the perennially chic and cheerful shopper, bringing fun prints for women and classic style for men right to your doorstep. So imagine our surprise to see the Marylebone Man-Skirt on the site’s landing page yesterday. Sure it’s a classic in the sense that David Beckham rocked the look circa 1998, but we hardly expected the Boden man to fall for the male skirt’s charms.
The site tells us: “The time has finally come for the man-skirt to take its rightful place in the wardrobe of the modern man. Trousers made sense when men rode horses, ploughed fields and trawled for fish. But now that so many of us are sat in front of a computer monitor all day the man-skirt is a smart choice.” Unfortunately when you go to buy said androgynous staple, you are informed the product is indeed a prank – although Boden doesn't totally rule out doing the skirt for real, should demand be sufficient!
2. Cat Crazy!
Firstly we were confuzzled by our friends over at fashionista who announced their intention to launch a feline themed version of the site called 'catshionista'. Check it out, the idea is purrrfectly presented.
From Top Left Clockwise, Vimeow, Design*Sponge goes cat crazy, Fashionista advertises for an Editorial Director of Cat Content
Then the US military also put out a news release saying it was in the process of training cats and integrating them into the military police in order to cut costs: ‘"I think it's a great idea," said Sgt. 1st Class Tyler Radmall, platoon sergeant, 947th Military Police [MP] Detachment, 3d U.S. Infantry Regiment (The Old Guard). "There are so many homeless cats in the Virginia area. Not only will the Army have a more cost-effective working animal, but we will be doing our part in getting them off of the streets and finding them employment."
Adding their voice to the feline fun was video sharing site Vimeo who rebranded their site Vimeow – “Your cat videos belong here.” While interior and industrial design site Design*Sponge announced its decision to publish more cat-friendly content. Who knew the world was so obsessed with cat jokes?!
3. Google Gooners
Everybody’s favourite search engine, Google offered up three mindboggling April Fools this year. The first ‘Google Nose’ or the “the new scentsation in search,” enabled us to search by smell as well as offering a smell creation function to PCs and Macs. We weren’t fooled.
Secondly we were informed that You Tube was actually a secret 8 yearlong competition to find the world’s best video and the prize was about to be given, so the site would shortly be winding down. This one, we weren’t so certain about. Lastly there was Google Maps new 'Treasure Maps' based on a pirate map pulled out of the Indian Ocean during an “underwater Street View expedition.” This was just plain silly.
Google Treasure Map
4. April Fools GD Style
Grazia’s ‘Road-Walk’ aka the world’s longest catwalk show set to be staged on the M25 was, you’ve guessed it, an April Fools. But the commuter style hunter sounds like a winning idea for Monday conference if we do say so ourselves.
5. Mumsnet Gets Vajazzled
Launching a one day crash course on the ‘Theory and Practise of Vajazzling’, the Mumsnet Academy proved their Foolish credentials. Including a key-note speech from Amy Childs and an exhibition with a cutting-edge vajazzler, the course was set to cover all elements of lady garden decoration.
Justine Roberts, Mumsnet Founder said: “As any new mother will tell you, time spent on personal appearance is one of the first things to be sacrificed on the altar of parenthood. In those initial topsy-turvy days after childbirth, simply finding the time to shower, never mind to put on make-up can feel like an impossible challenge. Vajazzling can be the perfect antidote to that. Our course will take a precision art-form to the next level and will empower women in the process.” Blimey!
6. Urban Outfitters Tubular Dress
UO’s Maxi Tube Dress sans armholes offered up one of the more unwearable fashion looks of April Fool’s day. Accompanied by a super slick video, you might have been hoodwinked for more than a second or two, after all the look is very Maison Martin Margiela don’t you think?
Urban Outfitters Tubular Maxi