The Rise Of The Side Bum: Zoe Saldana, Gwyneth Paltrow And Rihanna Flaunt The Flesh

04 November 2013 by

Gratuitous flesh flashing is risky at the best of times – we’ve personally had unwanted plunge front gown exposure on multiple occasions. It seems the tide is turning however, and the days of displaying ones sternum or side-boob are becoming quite passé. Instead, we’ll be taking the lead of Hollywood’s A-listers and erm, showing off our side bum. Well, maybe.

Over the weekend Zoe Saldana did a Gwyneth and wore a black Gucci gown with green metallic panelling and a futuristic mesh insert up both side seams, leading from her ankles all the way up to her armits. Yup, the side-bum was out.  As soon as we saw this frock it reminded us of Gwyneth Paltrow’s breathtaking Antonio Berardi gown she wore earlier this year to the Iron Man 3 premiere.

Gwynny told chat show host Ellen DeGeneres about the moment she realised how much skin was in fact on show in her gown, explaining “Well, let’s just say everyone went scrambling for a razor…So I went from being the most beautiful to the most humiliated. In one day… I work a 70s vibe. You know what I mean?” Wow, quite the overshare there Gwynnie. But respect nonetheless!

Ms Paltrow is by no means the first madam to rock some side bum on the red carpet though, back in January the high priestess of skin-baring, J.Lo displayed her derriere flank in a barely there dress by Kaufman Franco to the premiere of Parker in Las Vegas. La Lopez absolutely gets our seal of approval when it comes to side butt flaunting though. C’mon, if J.Lo couldn’t pull this off absolutely nobody could.

The young’uns are at it too, with Kristen Stewart showing off her barely there side bum in a black sheer jumpsuit by Zuhair Murad to the Breaking Dawn 2 premiere. In a racy move, Stewart showed not just side-bum but back, front and leg too. We reckon she’s got at least another fifteen years of side butt showing left in her. Slow and steady would be our advice to K-Stew.

The most elegant side-bum exposure we’ve seen to date has got to be Julianne Hough’s slither of skin she showed at the Rock of Ages' premiere in LA from J.Lo’s favorite frock maker, Kaufman Franco. Totally demure and not even a tiny bit too much bum. Well played Hough! Have a look through our gallery above to see the best and worst of side-butt baring from the A-listers...


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