The house of Versace has had a monster year, as they had double digit profits as the net profits climbed 27.6 percent to 10.9 million euros in the previous year. According to WWD this may be largely down to the expansion of its retail and selling a 20 percent stake to the New York-based Blackstone Group. But we have another idea about why they are doing so well. Two words: Lady Gaga.
This year Lady Gaga's transformation into Donatella Versace's mini-me was complete, as she landed a Spring Summer 2014 campaign with the house. Gaga has a legion of loyal monsters who follow her every move. We have a feeling they have been putting their paws up in Versace stores, following their mother monster. Here are Lady Gaga's best Versace moments in 2013 and 2014...
1. August 2013: Lady Gaga sings an ode to Donatella
In her new album Art Pop the Gaga paid homage to her friend Donatella Versace in a track simply titled 'Donatella'. The playful pop song acts as a "love letter" to the platinum blonde Italian and her ability to "walk the walk, no matter what." Great way to guarentee a bag of clothes, eh?
2. November 2013: Lady Gaga's Versace campaign lands
Looks like the album track paid off, as Lady Gaga landed a Spring Summer 2014 campaign with the house where she sports Donatella-esque platinum hair and pout. The images were shot by Mert Alas and Marcus Piggott, with Gaga wearing bondage dresses, gold stacked chain necklaces and a lion detail belt the new face is classic old Versace.
3. November 2013: Lady Gaga goes on the Versace campaign trail at the VMAs
At the 2013 VMAs Lady Gaga brought her Versace campaign to life, riding down the red carpet on a large white puppet horse in a lilac Versace gown and chains, with Donatella as her beauty inspiration.
4. January 2014: Gaga continues her Versace duties at fashion week
As part of her Versace duties Lady Gaga sat on the front row next to Mario Testino in a hooded black Versace gown at the Atelier Versace show. With her platinum extensions she was the spit of Donatella - we almost couldn't tell them apart when they werked it for the flashbulbs on the steps.
5. March 2014: Gaga and Donatella take on the Oscars
Donatella and Gaga went matchy matchy againnn, this time at the 2014 Academy Awards. First up the Gaga wore a lavender Atelier Versace gown with Art Deco embellishment and matching sash, then she changed into a strapless white custom Atelier Versace gown to hit the Vanity Fair party with her mate Donatella.
See Lady Gaga's style evolution in the gallery below...