28 March 2014 by

The Lady Gaga Effect? Versace Has A Monster Year With Profit Increase

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The house of Versace has had a monster year, as they had double digit profits as the net profits climbed 27.6 percent to 10.9 million euros in the previous year. According to WWD this may be largely down to the expansion of its retail and selling a 20 percent stake to the New York-based Blackstone Group. But we have another idea about why they are doing so well. Two words: Lady Gaga.

This year Lady Gaga's transformation into Donatella Versace's mini-me was complete, as she landed a Spring Summer 2014 campaign with the house. Gaga has a legion of loyal monsters who follow her every move. We have a feeling they have been putting their paws up in Versace stores, following their mother monster. Here are Lady Gaga's best Versace moments in 2013 and 2014...

1. August 2013: Lady Gaga sings an ode to Donatella

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In her new album Art Pop the Gaga paid homage to her friend Donatella Versace in a track simply titled 'Donatella'. The playful pop song acts as a "love letter" to the platinum blonde Italian and her ability to "walk the walk, no matter what." Great way to guarentee a bag of clothes, eh?

2. November 2013: Lady Gaga's Versace campaign lands

Looks like the album track paid off, as Lady Gaga landed a Spring Summer 2014 campaign with the house where she sports Donatella-esque platinum hair and pout. The images were shot by Mert Alas and Marcus Piggott, with Gaga wearing bondage dresses, gold stacked chain necklaces and a lion detail belt the new face is classic old Versace.

3. November 2013: Lady Gaga goes on the Versace campaign trail at the VMAs

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At the 2013 VMAs Lady Gaga brought her Versace campaign to life, riding down the red carpet on a large white puppet horse in a lilac Versace gown and chains, with Donatella as her beauty inspiration.

4. January 2014: Gaga continues her Versace duties at fashion week

As part of her Versace duties Lady Gaga sat on the front row next to Mario Testino in a hooded black Versace gown at the Atelier Versace show. With her platinum extensions she was the spit of Donatella - we almost couldn't tell them apart when they werked it for the flashbulbs on the steps.

5. March 2014: Gaga and Donatella take on the Oscars

Donatella and Gaga went matchy matchy againnn, this time at the 2014 Academy Awards. First up the Gaga wore a lavender Atelier Versace gown with Art Deco embellishment and matching sash, then she changed into a strapless white custom Atelier Versace gown to hit the Vanity Fair party with her mate Donatella.

See Lady Gaga's style evolution in the gallery below...

Lady Gaga is seen on May 14, 2014 in New York City.

Lady Gaga arrives at Roseland Ballroom on April 7, 2014 in New York City

Lady Gaga arrives at Roseland Ballroom on April 4, 2014 in New York City

Lady Gaga arrives at Roseland Ballroom on April 2, 2014 in New York City

Lady Gaga enters the 'Late Show With David Letterman' at the Ed Sullivan Theater on April 2, 2014 in New York City

Lady Gaga enters the 'Late Show With David Letterman' at the Roseland Theater on April 2, 2014 in New York City

Lady Gaga arrives at Roseland Ballroom on March 31, 2014 in New York City.

Lady Gaga enters the Roseland Theater on March 28, 2014 in New York City.

Lady Gaga enters Roseland Theater on March 27, 2014 in New York City.

Lady Gaga appears on NBC News' 'Today' show

At the Oscars, March 2nd 2014

Lady Gaga attends the 2014 Vanity Fair Oscar Party hosted by Graydon Carter on March 2, 2014 in West Hollywood

Lady Gaga attends the 2014 MusiCares Person of the Year honoring Carole King at Los Angeles Convention Center on January 24, 2014 in Los Angeles.

Lady Gaga arrives at the Galliera Museum on January 20, 2014 in Paris, France

Lady Gaga attends the Atelier Versace show as part of Paris Fashion Week Haute Couture SpringSummer 2014 on January 19, 2014 in Paris, France.

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Lady Gaga out and about in London - 9 December 2013

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Lady Gaga out and about in London - 8 December 2013

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Lady Gaga out and about in London - 8 December 2013

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Lady Gaga out and about in London - 6 December 2013

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Lady Gaga out and about in London - 8 December 2013

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Lady Gaga out and about in London - 7 December 2013

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Lady Gaga out and about in London - 6 December 2013

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Lady Gaga out and about in London - 5 December 2013

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Lady Gaga out and about in London - 4 December 2013

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Lady Gaga out and about in London - 4 December 2013

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Lady Gaga in Versace at 2013 American Music Awards - 24 November 2013

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Lady Gaga out and about in New York - 11 November 2013

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Lady Gaga out and about in New York - 03 November 2013

Lady Gaga out and about, New York - 8 November

Lady Gaga in Louis Vuitton on Graham Norton - November 2013

Lady Gaga out and about, London - 03 September 2013

Lady Gaga at 2013 MTV VMAs - 25 August 2013

Lady Gaga out and about in London - 27 August 2013

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Lady Gaga in Versace out and about, London - 29 August 2013

Lady Gaga at 2013 MTV VMAs - 25 August 2013

Lady Gaga at 2013 MTV VMAs - 25 August 2013

Lady Gaga at 2013 MTV VMAs - 25 August 2013

Lady Gaga out and about in New York - 22 August 2013

Lady Gaga in Balmain out and about in New York - 19 August 2013

Lady Gaga out and about in New York, America - 21 Aug 2013

Lady Gaga in Balenciaga at 'Good Morning America' TV show, New York - 19 August 2013

Lady Gaga at the 20th Annual Watermill Center Summer Benefit, July 2013

Lady Gaga out and about in New York, July 2013

Lady Gaga out and about in Los Angeles - January 2013

Lady Gaga and Donatella Versace in Milan - October 2012

Lady Gaga in Paris - September 2012

Lady Gaga at Philip Treacy show, London Fashion Week - September 2012

Lady Gaga at Philip Treacy show, London Fashion Week - September 2012

Lady Gaga in London - September 2012

Lady Gaga at Narita International Airport, Chiba - May 2012

Lady Gaga in London - November 2011

Lady Gaga in Chanel at Barneys in New York, 2012

Lady Gaga in Pam Hogg, June 2012

Lady Gaga at Sydney Opera House in Atelier Versace, June 2012

Lady Gaga arriving at Sungshan airport in Taiwan, April 2012

Lady Gaga arriving at Philip Treacy's dinner, 2012

Lady Gaga at the CFDA awards, June 2011

Lady Gaga in green Valentino, June 2011

Lady Gaga in Alexander Mcqueen, 2011

Lady Gaga in platform McQueen shoes, 2011

Lady Gaga in custom made Giorgio Armani at the Grammys, 2010

Lady Gaga in her contraversial meat dress at the VMA awards, 2010


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