26 April 2014 by

5 Possible Reasons Behind Rita Ora's Stylish Spring Clean

Rita has gone from beanie babe to fashionista (@ritaora)

All together now..."RIP to the girl she used to be, because baby she's over, she's OVERRRR!" (There’s nothing like kicking off with a group sing-song at the start of an article!) Of late Rita Ora's uniform of beanie hats, short shorts and her unique approach to urban lux has been replaced by Rita, part two: The fashora. The wardrobe goes from whacky to womanly, the fur levels are in free fall and the designers are more distinguished. Even if the Rita of the past met the Rita of the present day I am not sure even they would recognise each other, such are the levels of transformation! Exactly why has the Rita wardrobe evolved so much I hear you cry? Well here are the five reasons behind her style spring clean...

1. Calvin Harris has made her 'into a woman'

Since she started dating Calvin Harris last May Rita's wardrobe has gone on a womanly way! (Getty)

Rits has gone on record saying that dating Calvin Harris has turned her into a woman! Well I say! Ever since Rita started her relationship with the DJ stroke general hit maker, the singer’s wardrobe has definitely taken a womanly turn. Gone are the graffiti jackets and the emblazoned beanie caps and instead her red carpet attire consists of slashed dresses and glamorous gowns which emphasise her figure. Even when her dressing takes on a turn towards a more directional dress decision, such as her fabulous floral Marni moment this week, her sexuality isn’t totally thrown to the clothing curb.  


2. The super stylists

The NYC Rita Ora take over has been a wardrobe whirlwind (@ritaora/@jasonrembert)

Rita has been working with her London based stylist, Kyle De’Volle since the beginning but it’s her US stylist who is fully putting his foot down on the attire accelerator. The promo for her latest single, I Will Never Let You Down has taken the Ora across the pond and the super stylist, Jason Rembert has used every appearance be it on screen or just getting from a to b as an opportunity to let the fashion flow. The looks have been so varied it's like taking a dip into a sartorial swimming pool with multiple trends swirled around by multiple clothing currents. Its a wardobe whirlwind people. From major Marni moments to Tommy Hilfiger surf girl looks there has certainly been plenty to praise whilst darting from one trend to another. We are exhausted just looking at it. 

3. Fashionable friends

Moschino's Jeremy Scott is making sure Rita doesn't forget her love for urban style (@ritaora)

The singer’s phone must be filled to the brim with designer contacts now. Rita not only has a DKNY campaign under her belt she has been snapped by Karl Lagerfeld himself and is also besties with the latest designer at Moschino, Jeremy Scott. The pair have been spotted hanging out at Coachella and in New York after Rita made a special appearance on the catwalk for the designer’s debut collection during Milan fashion week. Mr Scott is certainly making sure Rita doesn’t lose complete touch with her former urban ways as according to her Instagram account he is keeping her well stocked in sporty numbers. With this number of high profile designers on speed dial, a girl’s wardrobe is always going to be onto a winner isn’t it!

4. The Chop

Rita took to instagram to show off her new barnett (@ritaora)

Rita Ora’s hair has a life of its own, one minute her mane consists of long braids and the next it’s all chopped off and slicked back. However her most consistent style ATM is one seriously sassy crop which acts as the perfect accessory to her clothing choices. That isn't the only part of Rita's style getting the chop. The singer also appears to have shed her MR T approach to accessorising, aside from her blingtastic video, the glamorous girl now favours cutting edge diamonds in simple band rings. Laters goldie looking chain!


5.The designer eye

Rita has given us back stage snaps of her designing her Adidas collection via Instagram (Getty)

Rita may enlist the help of two super stylists but we are not dealing with a wardrobe wallflower here! Testament to this, is the fact Adidas have just employed the singer to design a collection for the sportswear brand. Its due for release later this year and after getting into the designer zone it appears she has greater clothing clarity with a healthy dose of experimentation to boot when it comes to her dressing decisions.

Take a look at the Rita Ora style file below to experience a real wardrobe whirlwind...

© Getty Images

Rita Ora at the Take-Two E3 Kickoff Party - June 9, 2014

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Rita Ora at the Capital Summertime Ball - June 21, 2014

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Rita Ora at Day 1 of the Glastonbury Festival - June 27, 2014

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Rita Ora at Glastonbury Festival - June 27, 2014

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Rita Ora performs on stage during the Donauinselfest - June 29, 2014

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Rita Ora Showcase - July 3, 2014

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Rita Ora at the Michalsky Style Night - July 11, 2014

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Rita Ora leaving the Wyndham Grand Hotel - July 13, 2014

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Rita Ora performs on stage during BBC Radio 1's Big Weekend - May 25, 2014

Rita Ora lands at Heathrow airport e on May 17, 2014

Rita Ora poses at the Belvedere Vodka's Cannes party May 16, 2014

Rita Ora arrives to the Belvedere Vodka's Cannes party on May 16, 2014

Rita Ora is seen arriving in Nice for the 67th Annual Cannes Film Festival on May 16, 2014

Rita Ora seen leaving Sony HQ on May 14, 2014 in London.

Rita Ora heading to promote her new single 'I Will Never Let You Down' at Capital Radio on May 11, 2014

Rita Ora performs on stage at Heaven at G-A-Y on May 10, 2014 in London.

Rita Ora attends Gabrielle's Gala at Old Billingsgate Market on May 7, 2014 in London.

Rita Ora at annual 'Gabrielle's Gala' fundraiser on May 7, 2014 in London.

Rita Ora is seen at the after-party for The Costume Institute Benefit Gala on May 5, 2014

Rita Ora at the 2014 'Met Ball' on May 5 in New York.

Rita Ora visits 106 & Park at BET studio on April 30, 2014 in New York City

Rita Ora attends Paper Magazine's 17th annual Beautiful People Party on April 25, 2014 in New York.

Rita Ora attends the Rimmel London press preview at The Mercer Hotel on April 24, 2014 in New York.

Rita Ora arrives at the 2014 MTV Movie Awards at Nokia Theatre L.A. Live on April 13, 2014.

Rita Ora attends the preview of The Glamour of Italian Fashion exhibition at the Victoria & Albert Museum on April 1, 2014

Rita Ora steps up the runway before the Moschino show as a part of Milan Fashion Week Womenswear AutumnWinter on February 20, 2014.

Rita Ora attends The BRIT Awards 2014 at 02 Arena on February 19, 2014 in London.

Rita Ora attends the Elle awards at one Embankment on February 18, 2014 in London.

Rita Ora arrives at the 56th GRAMMY Awards at Staples Center on January 26, 2014.

Rita Ora attends the Roc Nation Pre-GRAMMY Brunch presented by MAC Viva Glam at Private Residence on January 25, 2014 in Beverly Hills.

Rita Ora attends Playboy's 60th anniversary issue party hosted by Marc Jacobs and Kate Moss at The Playboy Club on December 2, 2013 in London.

Rita Ora poses in the winners room at the British Fashion Awards 2013 at London Coliseum on December 2, 2013 in London.

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Rita Ora in Ermanno Scervino at Harpers Bazaar 'Woman of the Year' awards - 05 November 2013

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Rita Ora at the Teen Awards - 3 November 2013

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Rita Ora out and about in London - 4 November 2013

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Rita Ora in Calvin Klein at MTV EMAs - 10 November 2013

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Rita Ora in Donna Karen Atelier at the Angel Ball, New York - 29 October 2013

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Rita Ora out and about, New York - 30 October 2013

Rita Ora out and about, New York- 18 October 2013

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Rita Ora out and about in New York - 17 October 2013

Rita Ora in Maison Martin Margiela in New York - October 2013

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Rita Ora at Rimmel 180 Birthday Bash - 10 October 2013

Rita Ora in Karl Lagerfeld jacket at Mademoiselle C screening at Paris Fashion Week - October 2013

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Rita Ora at Chanel at Paris Fashion Week - October 2013

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Rita Ora at DKNY 25th birthday at New York Fashion Week - September 2013

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Rita Ora at DKNY 25th birthday at New York Fashion Week - September 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora out and about in London - 27 June 2013

Rita Ora in DKNY at DKNY party in London - 12 June 2013

Rita Ora in DKNY at DKNY party in London - 12 June 2013

Rita Ora at Party In The Paddock - June 2013

Rita Ora at Parklife Weekender - June 2013

Rita Ora at Sony Xperia Access launch party - June 2013

Rita Ora wearing DJ by Dominic Jones necklace at Glastonbury- June 2013

Rita Ora at Glastonbury- June 2013

Rita Ora in Versace in New York - 25 August 2013

Rita Ora in Just Cavalli at Le Baron Club, London - 25 July 2013

Rita Ora out and about in London - 11 July 2013

Rita Ora out and about, London - 09 July 2013

Rita Ora in Topshop at the 2013 Fashion Retail Academy Awards - 2 July 2013

Rita Ora in Burberry and Black Score at Burberry at London Fashion Week - 18 February 2013

Rita Ora in Vivienne Westwood at The British Fashion Awards

Rita Ora at The British Fashion Awards 2012

In Marchesa at the MTV EMAs, November 2012

BBC Radio 2, London, November 2012

BBC Radio 1, London, November 2012

In McQ at the Mobo Awards, November 2012

Mobo Awards, Liverpool, November 2012

Bergdorf Goodman 111th anniversary celebration, October 2012

2012 MTV Video Music Awards, Los Angeles, September 2012

BBC Radio 1, London, August 2012

BBC Radio 1 Hackney Weekend, London, June 2012

New York, June 2012

Brit Awards 2012, London, February 2012

Topshop Unique AW12, London Fashion Week, February 2012


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