Ever since it was announced that Jonathan Anderson (that's J.W. Anderson to you and I) would be replacing Christopher Kane at Versace's sister line, Versus, the countdown has been ON. What would the hip Brit designer bring to Donatella's table? Well, today we're a step closer to finding out.
Yes, the new Versus Versace has announced a social media campaign that's set to give us fashion bunnies a preview of the new collection as well as a glimpse at the updated aesthetic of the brand. According to a release that's just landed in our inbox, 'Versus aims to reclaim its positioning as the young heart, soul and spirit of Versace' - and who better to lead the way than J.W with a little help from the interweb?
In a matter of days, the fun will begin on YouTube where Lady Versace herself will appear to talk about the new Versus. We'll be given a behind the scenes look at the brand's ever-changing influences with the countdown culiminating with the launch of a new website, an online store AND an official presentation in New York City on May 15th. Phewf!
Consider the diary marked and highlighted.