From Blogger To Model: The Blonde Salad Fronts Guess' Christmas Campaign

10 December 2013 by

Expect great things from Guess this Christmas as two fashion supremoes become one. Lifestyle blogger-at-large Chiara Ferragni, aka The Blonde Salad, has just been announced as the new face of the brand’s seasonal Autumn Winter 2013 collection and we reckon it's a savvy choice.

With a devoted daily following for her Blonde Salad blog, not to mention a zillion fans on Instagram and Twitter, she's already familiar face amongst the fash pack. Looking drop-dead chic, Chiara travels the world trying out the latest trends and beauty goodies and her up to date mix of fashion and lifestyle musings, as well as her impressive credentials as a designer in her own right, make her the perfect advocate for Guess' party-perfect styles.
A teaser video has just arrived, giving us a glimpse at what to expect from the Christmas collection. It stars Chiara and her trademark blonde tresses showcasing everything from a little red party dress to a pair of trademark skinny jeans, as well as one of our festive favourites in the shape of a black leather miniskirt.  

True to form, Chiara has taken to her blog to dish on the shoot that happened in Los Angeles last month, telling readers: ‘Day by day I’ll publish the shots on my Instagram profile, and soon I will also collect them all on the blog, so hopefully I can give you some Christmas inspiration for your looks’. Sounds good to us.
Chiara is certainly in good company. The blogger joins long list of top stars and models who have posed for Guess, including (deep breath) Claudia Schiffer, Kate Upton, Anna Nicole Smith, Drew Barrymore, Paris Hilton and current Victoria's Secret Angels Alessandra Ambrosio and Adriana Lima. Blimey, she'll be on the catwalk next!

by Sian Gardiner


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