Sneak Preview! What To Expect From Superdry At London Collections: Men

06 January 2014 by

It's all about the boys this week as London Collections: Men hits the capital and you can watch all the action thanks to our portal direct from the catwalk. So far, we've seen floral bombers at Jonathan Saunders, off-the-shoulder tops from Astrid Andersen and Tinie Tempah having a natter with David Gandy on the FROW. And now a preview of some creations to come has just arrived courtesy of Superdry...

The brand is returning to LC:M for the second time, showcasing its Autumn Winter 2014 collection tomorrow evening (7th January). But this is the first time guests will get a preview of both men's AND women's AW14 ranges on a dedicated floor at the British Fashion Council's show space in the heart of the British capital.

'As a British brand, we are extremely proud to be part of London Collections: Men,' said James Holder, co-founder and Brand and Design Director. 'The sheer scale and diversity of the collections will surprise all at the event, while the show's energy and impact will reflect the passion that runs deeply through the Superdry brand.'

Well, we do like surprises - but we also like sneak peeks and the pieces above give us a taster of the Superdry show. Now all we need is a side order of Gandy...



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