23 January 2014 by

Suki Waterhouse Takes Us Behind-The-Scenes On Superga's New Campaign

UPDATE: It was a matter of weeks ago that the new face of Superga was revealed - and it's none other than Suki Waterhouse. The Brit beauty, who counts Cara Delevingne as a BFF and BRADLEY COOPER! as a beau, has been snapped up by the Italian brand and fills the, well, trainers of Superga stars past, including Alexa Chung and Rita Ora. You can read more about Suki's latest coup below, when the announcement first landed, but today we've had a sneak preview of what to expect from the campaign.

Yes, SW took to Instagram to share snaps of her top-notch shoot that looks utterly dreamy. While we were expecting '70s-esque cool in Blighty, it's looking more LA glamour with the model languishing by the pool and posing in front of blue skies and palm trees. In one shot, she showcases those leggy legs, topped off with awesome leopard print pumps and in another, she's sporting a foxy crop top with shorts while posing inside a bamboo hut. Of course, Suki always brings a touch of retro chic to her shots thanks to that artfully dishevelled hair and winged eyeliner so there is a certain Bardot-ness to her. We can't wait to see the final results!

10 January 201: There's Something About Suki

Suki Waterhouse Superga Spring Summer 2014 Campaign

Suki Waterhouse at the Burberry menswear show [WireImage]

It's ALL about Suki Waterhouse right now. If she's not fronting Burberry's new fragrance campaign, she's bagging Hollywood hunks (hello Bradley Cooper!). Oh, and giving us serious insta-envy with her flawless selfies and retro-tastic wardrobe. So it comes as no surprise to hear Suki has caught the eye of another brand. Step forward Superga.

Suki has just been unveiled as the new face of the brand's Spring Summer 2014 campaign and although the images haven't arrived (yet), they're sure to be super-cool. Because, let's not forget, previous Superga stars have included Alexa Chung and Rita Ora, both known for their much-coveted tomboyish style and Brit attitude.

Alexa and Rita strike a pose for Superga [Superga]

Suki, meanwhile, has more of a Sixties vibe about her, which is sure to add a dollop of retro gorgeousness to the images. Indeed, Suki is set to depict the brand's laid-back yet stylish ethos, known in Italian as 'Sprezzatura'. Sprezzatura, we're informed, encompasses a certain nonchalance, an effortlessly casual grace and an artful dishevelment. Well, that's Suki down to a T, non?

As well as the images, which are due to land in March, the campaign will be accompanied by a behind-the-scenes video about the fashion industry with a look into fashion insiders' style and their interpretation of Sprezzatura. Ooh, will Suki enlist her BFF Cara? Or, better yet, Bradley? Oh, go on!

See Suki's style credentials here >>


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