08 April 2014 by

Suki Waterhouse Looks Summer-Ready in Superga's Brand New Campaign

Blonde beauty Suki Waterhouse looks like butter wouldn't melt in Superga’s sweet new campaign for Spring Summer 14. Suki has taken over from previous campaign girls Rita Ora and Alexa Chung.

Her ‘60s vibe in the shoot - shaggy fringe, winged eyeliner and mini shift-dresses - makes her the perfect successor for The Chung’s role as brand ambassador. While the Hollywood behind-the-scenes style images project an air of summer breeziness that the brand’s ads are known for.

With the current sneaker obsession, Supergas platformed plimsolls have grown rapidly in popularity. Although this simple shoe comes in every colour under the sun, it's classic simplicity has remained key. Suki is the perfect poster girl - her easy, breezy combination of tomboy meets pretty sums up how we'll all be wearing our sneakers this summer.

Don't save the shoe for your tennis whites and summer shorts, the new way to wear them is with summer dresses and spring satins - they lend the perfect edge of nonchalance to any outfit. The Italian brand has a name for such a look: 'Sprezzatura', meaning artful dishevelment, 'the style needs not boast the thought and concept that has created an outfit, instead lending a modern interpretation to a timeless notion'. Suki Waterhouse has certainly nailed 'Spezzatura.'

The Pepto Bismol shade of Superga was created especially for Fashion Targets Breast Cancer. 30% of the £45 pair of sneakers goes to charity so you can do good whilst looking cute. Why, thanks Superga! We're always in the mood for a guilt-free purchase.

30% of the £45 pair goes to Fashion Targets Breast Cancer

Superga isn't alone though - fashion brands from Topshop to River Island and from H! by Henry Holland to Marks & Spencer have designed pieces for the cause, with 30% of the price of each product going to Fashion Targets Breast Cancer.

Clockwise from top left: Laura Ashley Windowpane Dress, Superga Begonia trainers, River Island Oversized T-shirt, M&S Daisy Print Bikini, H! by Henry Holland Bracelets, Warehouse Floral Two Tone Shorts and Topshop Raglan T-shirt.

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Suki Waterhouse at the grand opening party of Longchamp Regent Street - September 14, 2013

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Suki Waterhouse at the Topshop Show - September 15, 2013

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Suki Waterhouse at a special screening of 'Mademoiselle C' - September 15, 2013

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Suki Waterhouse at The Serpentine Gallery Summer Party - July 1, 2014

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Suki Waterhouse at the August: Osage County drinks & screening - December 21, 2013

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Suki Waterhouse and Bradley Cooper walk in Park City - January 19, 2014

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Suki Waterhouse at an after party following the World Premiere of 'RoboCop' - February 5, 2014

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Suki Waterhouse at Burberry Womenswear Autumn/Winter 2014 - February 17, 2014

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Suki Waterhouse at the Elle Style Awards 2014 - February 18, 2014

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Suki Waterhouse at the 'Charles James: Beyond Fashion' Costume Institute Gala - May 5, 2014

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Suki Waterhouse at the Vanity Fair And Armani Party - May 17, 2014

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Suki Waterhouse at the Chopard Backstage Dinner & Afterparty - May 19, 2014

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Suki Waterhouse in Burberry pastels at an exhibition opening in New York City, May 2014

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Suki Waterhouse out and about in London with Cara Delevingne wearing Miu Miu, April 2014

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Suki Waterhouse out and about in New York in loose-fit tailoring

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Suki Waterhouse at the Ten Luncheon at Cannes Film Festival 2014 wearing Peter Pilotto

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Suki Waterhouse in Cannes Film Festival 2014 wearing Dior

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Suki Waterhouse at Burberry Prorsum show, London Collections: Men - 08 January 2014

Suki Waterhouse in Nicholas Oakwell Couture

Suki Waterhouse at Wimbledon, London, July 2013

Suki Waterhouse at Glastonbury Festival, June 2013

Suki Waterhouse at Glastonbury Festival, June 2013

Suki Waterhouse at Glastonbury Festival, June 2013

Suki Waterhouse at Burberry Prorsum, London Collections:MEN SS14, June 2013

Suki Waterhouse at The Great Gatsby Special Screening at Cineworld Haymarket, May 2013

Suki Waterhouse with Georgia May Jagger at the 'I’ll Be Your Mirror' private view, April 2013

Suki Waterhouse at the The Frockdrop.com launch party, March 2013

Suki Waterhouse in Grazia's Big Fashion Issue, February 2013

Suki Waterhouse at Burberry Prorsum Autumn Winter 2013, February 2013

Suki Waterhouse at the Warner Music Group Post BRIT Party, February 2013

Suki Waterhouse at the BBC Children in Need Designer Pudsey Auction, November 2012

Suki Waterhouse at the WGSN Global Fashion Awards at The Savoy Hotel, November 2012

Suki Waterhouse at the Gala Screening of 'Pusher' at Hackney Picturehouse, October 2012

Suki Waterhouse with ex boyfriend Miles Kane at Burberry Prorsum Spring Summer 2013, September 2012

Suki Waterhouse at at private view, July 2011


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