10 February 2014 by

We Speak To Stuart Vevers About His Debut Collection For Coach: EXCLUSIVE

Stuart Vevers Debut Collection For Coach

Stuart Vevers' Debut Collection For Coach [Grazia_Live]

The pressure of making a debut collection can bring on a host of challenges for any newly hired designer – but for a Brit making a NYFW first punt for a brand that is both beloved by Americans and has never shown at fashion week before, the stakes are even higher. Thankfully Stuart Vevers has both the experience and talent to face the test head on.

And in what style. While we’ve always loved Coach’s heritage and their supple leather totes at impressively affordable prices, what Stuart has achieved in a single season completely elevates the brand’s offer. With a collection of ready to wear including luxurious outerwear, footwear and everything in between, Stuart’s 19 looks presented a whole new chapter for this label which was founded in New York back in 1941.

Stuart Vevers Debut Collection For Coach Stuart Vevers Debut Collection For Coach

Stuart Vevers' Debut Collection For Coach [Grazia_Live]

“What I wanted to create was something different, an alternative to what’s already out there. It was intimidating in a way because this is a brand that is known by essentially everyone in the U.S, but for me it was about finding what makes Coach unique. It’s that lightness of American spirit, with the known and familiar and now new proportions and luxurious materials,” explained the Yorkshire born designer at his presentation today.

Those proportions were boyfriend in quality, with oversized suede shearling-lined coats paired with A-line skirts in navy and camel. The palette reflected a still from a 1979 American film which was blown up to provide the backdrop of the presentation and autumnal colours of rich red, burgundy and tan brought the warmth of a crisp fall day to the line. A navy leather overcoat with toggle fastenings looked straight out of the most luxe of European houses (Stuart’s experience at Bottega Veneta, Louis Vuitton and latterly at Loewe rang loud), while sporty bomber jackets, cool shearling lined boots and star emblazoned knits nailed the hip twenty-something market.

Stuart Vevers' Debut Collection For Coach [Grazia_Live] Stuart Vevers' Debut Collection For Coach [Grazia_Live]

Stuart Vevers' Debut Collection For Coach [Grazia_Live]

“I travelled at lot in America before I got the job so I really got inspired by the idea of a road-trip starting in New York and a girl picking up bits for her wardrobe along the route, then pulling it all together in an urban way when she got back from her trip,” Stuart explained. But his girl isn’t the chick-next-door, indeed inspiration came from a more a more quirky girl gang. “I’ve always loved idiosyncratic girls, like those '70s American actresses like Shelley Duvall in The Shining,” he said.

We Speak To Stuart Vevers About His Debut Collection For Coach: EXCLUSIVE

Stuart Vevers' Debut Collection For Coach [Grazia_Live]

And the totes weren’t at all shabby either. A gorgeous black carry-all called Ryder took pride of place while a super cute shoulder bag which came in both powder blue and tan were street-styler ready. And best of all the bags are set to retail around the $650 mark – quite the leap from the £3k price tag which is fast becoming the high end norm.  “What you want with a bag is something cool that doesn’t try too hard and is both urban and cool. And importantly isn’t a derivative of anything else.” Wise - and bankable - words indeed.


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