18 August 2014 by

Kelly Osbourne Is Launching Her Own Brit-tastic Clothing Line 'Stories... By Kelly Osbourne'

Kelly at London Fashion Week [Rex]

If you follow Fashion Police co-host Kelly Osbourne on Twitter you'll have noticed she has been teasing followers about the release of a mysterious new venture dubbed 'Stories by Kelly Osbourne.' Nope she hasn't written a crime novel or the next Twilight. Today it has been revealed that she is launching her own 13-piece collection on shopping site HSN.

Chapter one of her 'Stories' brand is so very Kelly (and British) with a Union Jack playsuit, fitted pencil dresses, polka dot jumpsuits, statement sweatshirts with a bleeding heart motif, peter pan collars and classic black jackets.

Stories by Kelly Osbourne

Kelly's line ranges from US sizes 0 to 24. She said to WWD: “It’s really unfair that America has this disillusion that the most common size is size 14, and that’s only because that’s as big as most fashion designers go.”

Stories is more than just a name - storytelling is the philosophy behind the whole brand. Kelly said to WWD: “I believe that every time you wear something, you have a story of where you wore it, whether it be good or bad. What made me realize this was when I was going through my closet and I was like, ‘Oh, I wore those shoes on stage every day when I was in Chicago,’ and ‘I wore that dress to my friend’s funeral,’ and, ‘Oh my gosh, I wore that skirt on a date and it still has a stain on it from where I fell off the steps because he tried to kiss me, I didn’t want to kiss him and I broke my wrist. I can’t get rid of that.’ Like, there are all these funny emotional attachments.”

Stories by Kelly Osbourne

There will be a website where Kelly fans can shop the collection and share their own stories of wearing her designs. Kelly Osbourne has a starry contact list in that iPhone of hers, so it's only a matter of time before Taylor Swift, Alexa Chung, the Kardashians and pals (Joan Rivers?) start sharing their Osbourne stories.

Kelly is certainly committed to her career as a fashion designer - she has Stories tattooed on the side of her skull. She said in her interview with WWD: “My mission is not to be the number-one fashion designer in the world. I’m not trying to change or come up with anything that people haven’t already done. I’m just trying to make fashion fair and make good quality basics available to all women.”

[Instagram]

Seeing as the Instagram account already has over 50,000 followers we reckon there are plenty more chapters to come.

See Kelly's style evolution in the gallery below...


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