Stella McCartney Goes Edgy With Autumn Winter 2013 Campaign

19 July 2013 by

Stella McCartney has gone all whimsical in her Autumn Winter 2013 campaign. Three released images, shot by famed photographers Mert Alas and Marcus Piggott in London see Suvi Koponen and Chiharu Okunugi partially submerged in a turquoise swimming pool wearing an oversized plaid coat and in a giant purple coat on a London street, surrounded by school children.

“This season I wanted to capture the spirit of the city and the streets; an expression of urban life and real, everyday moments. We wanted to have a sense of fun and freedom, then contrast it with something slightly unexpected,” said McCartney, who styled the campaign herself. “There is a bit of surrealism, which may even be a bit strange.”

Stars the likes of Rihanna, Rila Fukushima and Natalia Vodianova, the face of previous campaigns have already been pictured out and about in the forthcoming Autumn Winter 2013 collection.

It must be said we're sad not to have Natalia Vodianova to gaze at any longer, but Stella has stuck with photography duo extraordinaire Mert and Marcus to take a step into edgier territory. The designer's ad campaigns - not to mention collections - are always a welcome sight; there's always a beautiful girl in chic and fun clothes we want to wear now let alone a few months down the line with some kookiness thrown in for good measure, and this one is no exception - score!

Stella McCartney's Autumn Winter 2013 campaign is set to break in September and will come in four versions. 

GALLERY>> Autumn Winter 2013 Campaigns

Calvin Klein

Calvin Klein

Calvin Klein

Calvin Klein

Pinko

Pinko

Pinko

Pinko

Pinko

Pinko

Pinko

Alexander McQueen

Alexander McQueen

Alexander McQueen

Alexander McQueen

Alexander McQueen

Alexander McQueen

Alexander McQueen

Alexander McQueen

Alexander McQueen

Carven

Carven

Carven

Carven

Carven

Lea Seydoux for Rag & Bone

Lea Seydoux for Rag & Bone

Lea Seydoux for Rag & Bone

Lea Seydoux for Rag & Bone

Michael Pitt for Rag & Bone

Michael Pitt for Rag & Bone

Michael Pitt for Rag & Bone

Michael Pitt for Rag & Bone

Michael Pitt for Rag & Bone

Lea Seydoux for Rag & Bone

Georgia May Jagger for Hudson

Georgia May Jagger for Hudson

Georgia May Jagger for Hudson

Elie Saab

Elie Saab

Elie Saab

Elie Saab

Jennifer Garner for Max Mara

Michael Kors

Julia Restoin Roitfeld, Poppy Delevingne and Anouck Lepère for JOIE

Giorgio Armani

Cara Delevingne for FENDI

Cara Delevingne for FENDI

Cara Delevingne for FENDI

Cara Delevingne for DKNY

Edie Campbell for Lanvin

Dominik Bauer, Rodolfo Zanforlini, Ben Hunter, Karlina Caune, Julia Frauche and Manon Leloup for Just Cavalli

Cara Delevingne for Pepe Jeans

Sienna Miller and Tom Sturridge for Burberry

Sienna Miller and Tom Sturridge for Burberry

Roberto Cavalli

Roberto Cavalli

Penelope Cruz for Loewe

Penelope Cruz for Loewe

Nicole Kidman for Jimmy Choo

Nicole Kidman for Jimmy Choo

Amanda Murphy, Kristine Froseth, Christy Turlington and Freja Beh for Prada

Amanda Murphy, Kristine Froseth, Christy Turlington and Freja Beh for Prada

Amanda Murphy, Kristine Froseth, Christy Turlington and Freja Beh for Prada

Carine Roitfeld and Julia Restoin Roitfeld for Givenchy

Karlie Kloss for Jean Paul Gaultier

Kate Moss for Versace

Mariacarla Boscono for Giorgio Armani

Cara Delevingne for Mulberry

Cara Delevingne for Mulberry

Cara Delevingne for Mulberry

Cara Delevingne for Mulberry

Saskia de Brauw for Versace

Kate Moss for Versace

Kate Moss for Versace

Kristen McMenamy for Alexander Wang

Anja Rubik and Joan Smalls for Hugo Boss

Cara Delevingne for Saint Laurent

Cara Delevingne for Saint Laurent

Bianca Balti, Monica Bellucci, Andreea Diaconu and Kate King for Dolce & Gabbana

Bianca Balti, Monica Bellucci, Andreea Diaconu and Kate King for Dolce & Gabbana

Bianca Balti, Monica Bellucci, Andreea Diaconu and Kate King for Dolce & Gabbana

Catherine McNeil for Donna Karan

Amanda Seyfried for Givenchy

Edie Campbell and Lily McMenamy for Marc Jacobs

Cara Delevingne for Mulberry

Terry Richardson for Valentino


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Igor Frossard (Fri Jul 19 14:28:20 BST 2013): She looks like Liu Wen...loved it!