FIRST PICS! Solange x Puma Has Dropped - Prepare To Fall In Love With The Collection

07 February 2014 by

The first snaps of Solange Knowles' collaboration with Puma have finally the dropped! Beyoncé's sis was announced as Art Director and Creative Consultant of the brand last year, but this is the first time we've got to see her hard work. The collection is colourful, fun and effortlessly cool. We can totally see Solange wearing it all.

'After years of art directing my own projects and visuals, including music videos, photo shoots, album artwork and web content among many others,' she wrote alongside a photo of her rocking a pair of the kicks on her Instagram page.. 'I am extremely excited to announce that I am now able to apply my passion for all things design into my new roll as an Art Director for the iconic Puma!!!'

Aided by designers Gerlan (GERLAN JEANS), William Okpo and Hisham Baroocha the singer, model and envy of the fashion conscious everywhere has also recently designed four unique, colourful, Brazil-inspired versions of the iconic Puma design entitled the Girls of Blaze collection. We want them all!

Here's four reasons to be excited about the collection - other than the fact it's just utterly gorgeous.

1. Colour Galore!

Red and yellow and pink and green, purple and orange and blue… Name a bright hue and Solange has done it. In the past few years this hipster girl (with the best hair in the biz) has painted a rainbow of electric colours and mindboggling prints with conviction, Brooklynite nonchalance and a good pair of earrings or two.


2. Girl Power

Designers Gerlan, William Okpo, Hisham Baroocha all assisted the singer

Who run the world? GIRLS! Obvs raised by the same set of parents as the forever fierce Beyonce, Solange amps up the girl power, hand-picking four "It" girls from various professions to feature in the sportwear brand's ad campaign. These include Saada Ahmed, the Kenyan beauty behind popular series 'Everyday People's Brunch', Jill Martinelli Wimberly, one half of jewelery line 'Lady Grey', personal stylist Marjon Carlos and Solange's very own back up singer Eva Tolkin.

[Instagram: Solange Knowles]

3. Celeb Support

She is the little sister of Queen B who is, in turn, married to Jay Z. Could the A-list approval possibly get any better? She's also been spotted out and about with budding rapper fashionista himself, Kanye West as far back as 2010. Not to mention the fact that she's sat on FROWs the world over, even occasionally taking her son along for the ride (aaawww!)

[Instagram: Beyonce]

4. Quirky Cool

She’s leagues ahead in the print clash world, she’s singlehandedly put the afro back on the map, her stage ensembles are showy but not slutty (we’ve seen enough leotard crotch elsewhere to last a lifetime, thanks) and the Brooklyn-ite can confidently carry off a trouser suit just as well as a red carpet gown.

See some of Solange's best dressed moments in the gallery below...

Designers Gerlan, William Okpo, Hisham Baroocha all assisted the singer in getting her vision across for Blaze, out February 2014.
Designers Gerlan, William Okpo, Hisham Baroocha all assisted the singer


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Marta Pozzan (Wed Mar 26 18:37:55 GMT 2014): Love them!!!