For Marc Jacobs' next fragrance campaign for Daisy, he has joined forces with his BFF Sofia Coppola. It's hardly a surprising choice as Sofia is Marc Jacobs' muse and starred in the first ever Marc Jacobs fragrance campaign (the one where she was starkers in a swimming pool). WWD report that Sofia will direct the upcoming Daisy campaign, although they have no further details.
Sofia and Marc have one of fashion's strongest friendships, as they were a twosome way before Marc got his hair cut and got inked. Sofia said of their relationship: 'I first met Marc when I was 20. My mum and I were going on a trip to New York and I asked if I could go and see this guy's clothes, Marc Jacobs, at Perry Ellis. I had seen some pictures and I felt for the first time like someone was making clothes for me. Marc came out of his studio and we have been friends ever since.'
Sofia Coppola presents Marc Jacobs with his Lifetime Achievement Award at the 2011 CFDAs
Sofia wore Marc to pick up her Oscar, is a regular fixture on his front row, starred in his 2002 Juergen Teller fragrance campaign and was the first to try out his beauty line. Marc Jacobs said of Sofia: 'She is young and sweet and beautiful. The epitome of this girl I fantasize of.' Like all designer muses, Sofia also has a handbag named after her. They also designed a range of delicious totes for Louis Vuitton together.
See Sofia and Marc's fashion friendship in the gallery above...