Sneakers Sales Are Booming: Here's Four Ways To Wear Them NOW!

19 March 2013 by

Sales of sneakers are sky rocketing: whether we’re talking dedicated sneakerheads hunting for the re-released rare gems from Nike, FROW-goers snapping up a designer Giuseppe Zanotti pair or the many shoe-loving chicks trying to muscle in on a fresh New Balance drop in Topshop, trainers have become a significantly more important purchase. Of course, some of us are only just starting to dip our toe into what can be an unknown arena for ardent high-heel wearers, which is why it’s quite handy to see that enough ladies have been going loco for lace-ups long enough for us to decipher four very different ways to tackle the trainer… Which sneaker style suits you?


Phoebe Philo and Sandra Hagelstam of 5 Inch And Up In minimalist kicks. (Navy New Balance, off-white and orange ASOS and silver Nikes)

The purists use their sneakers as two fingers up to what’s expected of them. Celine’s Phoebe Philo who has honed her minimalist skills, has been credited with kick-starting the trainer trend within fashion circles, because she’s worn her wardrobe to every event and catwalk bow for the last few years. Many similarly pared-back girls are now following suit with hushed sneaker styles like a boxfresh pair of navy New Balance or white Converse. Slim soles and neutral colourways are favoured here.


Susie Bubble and Alice Goddard get girly with their sneaks. (Neon green trim from Topshop, Canvas and neon pink from Pierre Hardy at, floral Onitsuka Tigers from and Purple and grey Le Coq Sportif from

These are the girls who have managed to make sports shoes look super-cute. So by wearing the complete antithesis of work-out gear – we’re talking sheer pink layers, tutus, florals, ultra-feminine frocks – it’s mostly about the brightly coloured retro runners and now everyone from Topshop to Le Coq Sportif are making really good ones. Susie Lau of Style Bubble is particularly great at the feminine-meets-sports-luxe concept (although she often falls into statement category below) and this will certainly appeal to the girly girls amongst you.


Fashion week frow-ers like Julia Sarr Jamois always make a statement in sneakrs. (Neon from Saucony, Metallic Giuseppe Zanotti hi-tops from and Adidas' collab with Opening Ceremony from

Mad trainers worn with even madder clothes! Statement-making ladies would’ve once upon a time used the all sorts of other cray cray accessories to get their message across, but now it’s all about the fly footwear choices. Just check out this girl with bold blue hi tops and bonkers Galliano shorts for a good reference.


Jordan Dunn and Ri-Ri in chunky hi-tops. (Adidas letters, Nike Jordans, Supra's super tiger print!)

Rihanna leads the hi top crew and if she isn’t wearing a two sandal stiletto, she’ll be wearing these kind of sneaks. She has an impressive collection of Nikes but we’re also interested in a newer brand called Supra – their hi tops come in pretty snazzy colour combos like the tiger print pair pictured here. Hi top girls go for the chunkiest boyish kicks and rock them with any of the following street-wear essential avec hoodies, crop tops, beanies, joggers…


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