Pinko for Ethopia sweaters
One of the most fun and colourful brands we love from Italy, Pinko, has joined up with Fashion for Development (F4D) , a global awareness project that seeks to nurture economic growth in the third world through the power of fashion. The brand has worked with Italian designer Marina Spadafora, who specialises in sustainable fashion to produce a capsule collection of bags focusing on ‘awareness and renewal’.
Marina was inspired by the visuals and symbols seen on the bodies and clothes of the tribes inhabiting the Omo Valley in Ethiopia, where the 100% African Cotton bags are made. And the result? Snazzy printed shoppers and sweaters in bright and bold print-clashing leopard, zebra and flower prints - the contrast sleeve statement knit is our absolute favourite piece!
Pinko for Ethiopia shoppers
Chairman of Pinko, Pietro Negra explained, “With our Pinko Bags for Ethiopia we want to relaunch one of our most iconic products. Yet most of all we want to create objects that spark emotion within the customer due to the craftsmanship that has gone into them. I think globalisation can play a valuable role in bringing prosperity to distant cultures, especially if we can use the interest and support of people in the West.”
Pinko aren’t the only luxury Italian label doing their bit for sustainable fashion at the moment – this week we brought you news of Gucci’s capsule bag collection which they have produced with sustainable leather from the Brazilian Amazon, in conjunction with Livia Firth’s Green Carpet Challenge. We’re hugely impressed with these labels taking the first step towards a more ethically sound production of luxury accessories- first stop bags, next stop entire runway collections? Watch this space…