16 January 2014 by

Sarah Jessica Parker To Curate WeTheAdorned Ecommerce Fashion Website

It feels like we've waited a lifetime for Sarah Jessica Parker to dip her toes into the world of retail, but now it looks as if she's about to dive in head first. The actress, who is best known for playing the role of fashion addict Carrie Bradshaw in HBO's Sex & The City last week revealed her first footwear collection to be sold at Nordstrom and now there's confirmation that she'll take on the role of curator for new accessories ecommerce website WeTheAdorned.

The brainchild of Tim McElwee and Cyia Batten, WeTheAdorned will serve as a platform for designers who will create a limited run of product to be sold exclusively on the site. It's a members only shopping experience with premium and non-premium options, but those who sign up will have access to a handpicked selection of labels, including Pamela Love, Dannijo, Fenton and Fallon, Erickson Beamon, Lulu Frost, Lizzie Fortunato and Paige Novick.

SJP will be using her fashion know-how to edit the latest product to launch on the site every Monday. Prices range from $50 to $1,000. McElwee explained, “We might only make 200 units of one piece. We’re providing a platform for designers that allows them to have a destination where they can sell their best pieces in a way that they can make money. We’re marketing the designers, not WeTheAdorned; it’s a really big differentiator.”

That and the fact that it's got one of the world's biggest style icons on board could ensure WeTheAdorned's success.

Take a look at SJP's style evolution in the gallery below...

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Sarah Jessica Parker at the Cosmopolitan Seminar - June 16, 2014

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Sarah Jessica Parker at the 'The Commons Of Pensacola' opening night after party - November 21, 2013

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Sarah Jessica Parker at the opening of the SJP Collection Pop Up Shop - February 26, 2014

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Sarah Jessica Parker at the ArtsConnection 35th Anniversary Spring Benefit - April 24, 2014 i

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Sarah Jessica Parker at the Variety Power Of Women- April 25, 2014

Sarah Jessica Parker at Manhattan Theatre Club Rehearsal Studios - September 25, 2014

Sarah Jessica Parker at the amfAR Inspiration Gala New York 2014 at The Plaza Hotel - June 10, 2014

Sarah Jessica Parker at the SJP collection event at Nordstrom in The Grove - March 6, 2014

Sarah Jessica Parker at the 2014 CLIO Image Awards - May 7, 2014

Sarah Jessica Parker at the 'Charles James: Beyond Fashion' Costume Institute Gala - 5 May 2014

Sarah Jessica Parker at Sarah Jessica Parker In Conversation With Jonathan Tisch - May 15, 2014

Sarah Jessica Parker out and about in New York - November 2013

Sarah Jessica Parker in Giles and Saint Laurent at 'City Ballet' TV programme premiere, New York - 04 November 2013

Sarah Jessica Parker with Louis Vuitton bag out and about in New York - 4 September 2013

Sarah Jessica Parker at Serpentine Summer party - 27 June 2013

Sarah Jessica Parker out and about, New York - 23 May 2013

Sarah Jessica Parker in Giles Deacon at Met Gala - 6 May 2013

Sarah Jessica Parker out and about in New York - April 2013

Sarah Jessica Parker in Elie Saab and Jean-Michel Cazabat shoes at BAFTA Awards - February 2013

Sarah Jessica Parker in Maison Martin Margiela couture at amfAR gala in New York - February 2013

Sarah Jessica Parker in Jean-Michel Cazabat shoes at 'In Vogue: The Editor's Eye' film screening - December 2012

Sarah Jessica Parker in dress and ears by L'Wren Scott at Barneys window unveiling - November 2012

Sarah Jessica Parker at ELLE's Women In Hollywood Celebration in Beverly Hills - October 2012

Sarah Jessica Parker at Maison Martin Margiela with H&M Fashion Event- October 2012

Sarah Jessica Parker at New York City Ballet Fall Gala - September 2012

Sarah Jessica Parker at the Couture Council for the Museum at FIT Awards in New York City - September 2012

Sarah Jessica Parker in Louis Vuitton at the Louis Vuitton fall 2012 runway show - September 2012

Sarah Jessica Parker in Chanel Couture and Philip Treacy hat at the VRC Oaks Club Ladies Luncheon in Melbourne, Australia - November 2011

Sarah Jessica Parker in Oscar de la Renta at amfAR New York Gala To Kick Off Fall 2012 - February 2012

Sarah Jessica Parker at 'Late Show with David Letterman', New York - September 2011

Sarah Jessica Parker in Giambattista Valli at film presentation of I Don't Know How She Does It, Moscow - August 2011

Sarah Jessica Parker the Chanel 2012 Spring/Summer Haute Couture Collection Show - March 2012

Sarah Jessica Parker in Alexander McQueen at Met Ball - May 2011

Sarah Jessica Parker at the Alexander McQueen memorial service - September 2010

Sarah Jessica Parker in Alexander McQueen and Philip Treacy at the Sex And The City 2 UK Premiere - May 2010

Sarah Jessica Parker at Burberry, London Fashion Week - September 2010

Sarah Jessica Parker in Halston at Met Gala - May 2010

Sarah Jessica Parker in L'Wren Scott at the School Of American Ballet's Winter Ball in New York City - March 2009

Sarah Jessica Parker in Nina Ricci the Sex and the City: The Movie premiere in New York - May 2008

Sarah Jessica Parker in Alexander McQueen and Philip Treacy at 'Sex and The City: The Movie' film premiere, London - May 2008

Sarah Jessica Parker in Alexander McQueen at Met Ball - May 2006

Sarah Jessica Parker in Peter Soronen at the opening night for Neil Simon's The Odd Couple - October 2005

Sarah Jessica Parker in Oscar de la Renta at the Fragrance Foundation's

Sarah Jessica Parket at the VH1/Vogue Fashion Awards in New York City - October 2001

Sarah Jessica Parker at SAG Awards - 2001

Sarah Jessica Parker in Oscar de la Renta at Emmy Awards - September 2000

Sarah Jessica Parker at the VH1 Vogue Fashion Awards in New York City - October 1997

Sarah Jessica Parker at the Ed Wood Hollywood premiere - September 1994

Sarah Jessica Parker MTV Movie Awards - 1993

Sarah Jessica Parker in Atelier Versace at For The Boys Los Angeles premiere - November 1990

Sarah Jessica Parker at the Amnesty Concert in Los Angeles - September 1998

Sarah Jessica Parker at Henry Winkler's Annual Brunch to Celebrate the Celebrity Day at MacLaren Children's Center - March 1988

Sarah Jessica Parker at the Slamdance premiere - September 1987


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