Salvatore Ferragamo Goes Back To The 70s To Design Retro Costumes For 'Rush'

15 August 2013 by

salvatore ferragamo, formula 1, rush, film, costumes

Salvatore Ferragamo for RUSH [Salvatore Ferragamo]

Listen up film buffs, we have some exciting costume news for you about Rush, the film directed by Academy Award Winning director Ron Howard about the 1976 racing season. This was the pinnacle of Formula 1's golden era, for those who don't know. 

The film is based on a true story and tells of the rivalry between Niki Lauda, played by Daniel Daniel Bru?hl, and James Hunt, played by Chris Hemsworth. Now onto the fashion bit, Italian designer Salvatore Ferragamo has created the costumes for Niki Lauda and his wife Marlene Lauda. 

The creative director at SF, Massimiliano Giornetti, said of the fashion/fim collab: 'I created Niki Lauda’s character’s wardrobe for the film with his most distinctive traits in mind, an extremely determined sportsman, obsessed with perfection, never leaving anything to chance, whether it be a strategic move or a stylistic detail. To reflect his strong and unyielding character, I chose exclusive fabrics, clean cuts and sharp forms for his clothes: from impeccably tailored fitted Prince of Wales jackets to short suede jackets with leather trim combined with denim.'

Salvatore Ferragamo for RUSH [Salvatore Ferragamo]

The Salvatore look is all about contemporary luxury - we adore the classic cuts and leather goodies of the stills released today. Massimiliano added: 'A stylish and subtly refined allure that is also the epitome of pure intrinsic elegance. All of which imbued with the unmistakeable fashion sense of the 1970s, which remains a source of highly modern inspiration.'

For those who aren't too hot on the history of Ferrari let's have a quick history lesson, shall we? Austrian Niki Lauda was cold but brilliant, while his racing rival Hunt was a handsome British playboy. The synopsis for the film says that 'Following their personal lives on and off the track, the two drivers push themselves to the breaking point of physical and psychological endurance, where there were no short cuts to victory and no margin for error – if you make a mistake, you die.' Wowza sounds mighty serious.

Watch the trailer for Formula 1 flick 'Rush' below...


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