Building In Progress: The Shop Front Installation by Gary Card (David Brook)
Roksanda Ilincic, the international London-based designer has confirmed that she is to launch her very first flagship store at 9 Mount Street in Mayfair. The store will launch in early 2014 and the a-list are no doubt going to be queuing around the block to get in, as the brand has such a strong presence on red carpets across the world. A status which was cemented by the designer winning the red carpet award at the 2012 British Fashion Awards.
Expect to see the likes of Cate Blanchett and Keira Knightley perusing around the store which the designer has created with the British architect, David Adjaye. Speaking about the opening, Roksanda confirmed that this was significant step in a very fast growing brand, ‘opening our first store is a huge milestone for me. It is crucial that it is here in London, and this incredible Mount Street site is the perfect location.’ She continued, ‘the store will be the home for the brand in more ways than one, and will be the ideal space for my vision for the label to be fully realised’.
First Lady Of Fashion: Roksanda Ilincic Wearing Her Designs, Lessons In Vivid Dressing (Getty)
To commemorate the announcement, Roksanda has teamed up with the designer Gary Card to create an industrial inspired window installation, to keep those window shoppers occupied whilst the building work goes on. The installation coincides with the Frieze Art Fair and will be on display for another three weeks.
Placed at the heart of the installation are eight pieces which are in the typical style of Roksanda both bold and colourful. With the store still in lock down, the pieces can be purchased exclusively from Net-a-porter. So get clicking!
One thing is for sure is the store will be a complete 360 degree design experience, given that the designer studied Architecture and Applied Arts at university in Belgrade. This will not be any ordinary store!
With the launch of Victoria Beckham’s store already announced, 2014 is set to be an exciting time for shoppers in the capital and to celebrate the announcement we have trawled through Roksanda’s vast scrapbook of red carpet hits and whittled them down to the ten best. Click through the gallery below to see who made it onto the list.