We knew back in July that Rita Ora had taken over from her wifey, Cara Delevingne, as the face of DKNY as she was spotted shooting in Times Square in DKNY everything. Rita stopped traffic by posing on a yellow cab in the middle of the street. Her army of Ritabots also put New York on lockdown.
It might feel like we've already seen the campaign, as the paps captured Rita hanging out of windows, sitting on a taxi bonnet and chilling on the roof. But our friends over at The Cut got an exclusive first look at the campaign shot by Lachlan Bailey.
Rita looks phenomenal in rolled up boyfriends and a tied up denim shirt from the resort 2013 collection, with a leather jacket slung over her shoulders. Who cares about a coat when your abs look that good, eh?
Rita Ora in DKNY Spring Summer 2014 show [Getty]
DKNY is certainly keeping Rita Ora busy, as last month she skipped down the catwalk plastered in their logo at their show at New York Fashion Week. She then hosted DKNY'S 25th anniversary bash, where she performed in a DKNY logo tracksuit and tucked into a yellow taxi cake. The future is New York yellow for Rita Ora....
Take a look at Rita Ora shooting with DKNY in the gallery below...