10 July 2013 by

Rita Ora Plays A London Tourist In Her Campaign For Material Girl

Ever since Rita Ora Instagrammed a picture of her hanging out with the one and only Madonna, we have been waiting to see the results of her role as the new face of the brand. So we were oh-so-excited when the full Material Girl campaign landed today.

It's an ode to London, with Rita playing an enthusiastic tourist. She poses for pictures outside of Buckingham Palace, the London Eye and Piccadilly Circus, travelling by a double decker red bus (natch). She makes her way through the London tourist bucket list, having a picture taken with a red phone box, trying on a bearskin hat and waving a union jack. We're surprised there isn't a snap of her chomping on fish and chips.

As for the clothes, they are true to the Rita Ora fashion DNA, with black slogan beanies, crop tops, sheer shirts, monochrome stripes and thigh high slits. There are multi-coloured rose leggings, a cross black and white sheer shirt and a black leather miniskirt. In classic Ora style, she's drowning in ghetto gold jewellery with lashings of red lippie. It's as if Rita designed the collection herself, which may well be the next move if rumours of her working her design talents with BFF Cara Delevingne are anything to go by. So what's Rita's favourite piece? A checked short sleeved shirt with leather detailing because she is 'obsessed with leather'.

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When we spoke to Rita about being the face of Material Girl she said: 'The campaign was really good fun to shoot. It's a London-based clothing line so we did a big shoot in London. It expressed me as a Material Girl from the perspective of being a 22-year-old from London and being a fan of music. In the past, they worked with Kelly Osbourne and Georgia May Jagger so it relates to girls either from a musical family or who are big fans of music.' And clearly Her Madgesty is (still) a big fan of our fair city.

Go behind-the-scenes on Rita Ora's Material Girl shoot in the gallery below...


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