07 August 2014 by

Watch Rita Ora's Teaser Video For Her Upcoming Adidas Collection

UPDATE

Rita Ora's Adidas collection is hitting stores on the 21st August (that's 14 days, not that we're counting or anything) and team Adidas have now released a teaser video. In the teaser Rita spins around in her collection while she says: “Goodbye barriers and obstacles. So long to everything holding me back. Believe in yourself and you can become anything.” Plus there are two extra images of her wearing badged-up crop tops, a beanie shorts and a bomber jacket. See Rita wearing her Adidas line below...


20 May 2014

[Adidas]

Soon there won't be anything left on Rita Ora's fashion bucket list. She has landed a campaign with Roberto Cavalli, has a line with Rimmel, is the face of DKNY and has somehow found the time to design her own collection for Adidas. “I don’t own a second of my life, so much so that my mom is scheduling in dinners,” she joked.

Back in October news broke of Rita's Adidas collaboration and earlier this month she debuted her print-tastic sportswear on, you guessed it, her Instagram account. This year Adidas has joined forces Pharrell Williams and Mary Katrantzou, but Rita revealed to WWD that she is the first female arist to collaborate with them. She said: “I’m a massive fan of the brand. I grew up working at a sneaker store when I was 16 and am a huge sneakerhead. It’s so cool that I’m able to do this with a brand that I sold when I was younger.”

Rita wearing her collection [Instagram: Rita Ora]

Adidas approached Rita last September during New York Fahsion Week and she said: “I’ve been around Adidas for so long growing up and actually have one of my best friends working there. I used to hang out in the Adidas offices in L.A. for lunch when I’d visit her and in the past two years got to know everyone there.”

The designs are oh so Rita, as there are luxe trackies with sheer side panels, a leather jacket with glow-in-the-dark detailing and a transparent rain jacket. Oh and prints. Lots and lots of prints. She said to WWD: “There’s one look based on one of my dove tattoos. It’s the softer, more feminine side of me with its soft colors and cutouts on the sleeves with suede — you know, things that are nice to touch and feel.”

A washing mashine disaster was even a source of inspiration. She revealed: "I used to have these trousers with these see-through panels but they got ruined in the wash and I could never find another pair.”

Rita wearing her collection [Rex]

Rita studied all of Adidas' shoes and archives from the past 50 years before designing her own collection. “I always come from the approach that they are designers and I am an artist,” she said. “The biggest advice was that [Adidas] said is to be yourself and be confident in what you’re doing and confident what you wear. When Jeremy [Scott] did Moschino and I was like, ‘Wow, aren’t you worried that McDonald’s will sue you?’ he was like, ‘You can’t worry about that stuff — the shocking things sometimes are the best things and what people want to wear.’ You have to be brave and do what you like. I think my fashion will represent that.”

There are five different capsules in the collection, with the first pieces hitting stores on August 21. Want to see more from her collection? We have a feeling she'll wear (and Instagram) every piece in the next few weeks.

© Rex

Rita Ora in New York - 19 August 2014 

Rita Ora in Zuhair Murad Couture at the GQ Awards, London - September 2014

© Getty Images

Rita Ora at the Take-Two E3 Kickoff Party - June 9, 2014

© WireImage

Rita Ora at the Capital Summertime Ball - June 21, 2014

© WireImage

Rita Ora at Day 1 of the Glastonbury Festival - June 27, 2014

© GC Images

Rita Ora at Glastonbury Festival - June 27, 2014

© Getty Images

Rita Ora performs on stage during the Donauinselfest - June 29, 2014

© WireImage

Rita Ora Showcase - July 3, 2014

© WireImage

Rita Ora at the Michalsky Style Night - July 11, 2014

© GC Images

Rita Ora leaving the Wyndham Grand Hotel - July 13, 2014

© Getty Images

Rita Ora performs on stage during BBC Radio 1's Big Weekend - May 25, 2014

Rita Ora lands at Heathrow airport e on May 17, 2014

Rita Ora poses at the Belvedere Vodka's Cannes party May 16, 2014

Rita Ora arrives to the Belvedere Vodka's Cannes party on May 16, 2014

Rita Ora is seen arriving in Nice for the 67th Annual Cannes Film Festival on May 16, 2014

Rita Ora seen leaving Sony HQ on May 14, 2014 in London.

Rita Ora heading to promote her new single 'I Will Never Let You Down' at Capital Radio on May 11, 2014

Rita Ora performs on stage at Heaven at G-A-Y on May 10, 2014 in London.

Rita Ora attends Gabrielle's Gala at Old Billingsgate Market on May 7, 2014 in London.

Rita Ora at annual 'Gabrielle's Gala' fundraiser on May 7, 2014 in London.

Rita Ora is seen at the after-party for The Costume Institute Benefit Gala on May 5, 2014

Rita Ora at the 2014 'Met Ball' on May 5 in New York.

Rita Ora visits 106 & Park at BET studio on April 30, 2014 in New York City

Rita Ora attends Paper Magazine's 17th annual Beautiful People Party on April 25, 2014 in New York.

Rita Ora attends the Rimmel London press preview at The Mercer Hotel on April 24, 2014 in New York.

Rita Ora arrives at the 2014 MTV Movie Awards at Nokia Theatre L.A. Live on April 13, 2014.

Rita Ora attends the preview of The Glamour of Italian Fashion exhibition at the Victoria & Albert Museum on April 1, 2014

Rita Ora steps up the runway before the Moschino show as a part of Milan Fashion Week Womenswear AutumnWinter on February 20, 2014.

Rita Ora attends The BRIT Awards 2014 at 02 Arena on February 19, 2014 in London.

Rita Ora attends the Elle awards at one Embankment on February 18, 2014 in London.

Rita Ora arrives at the 56th GRAMMY Awards at Staples Center on January 26, 2014.

Rita Ora attends the Roc Nation Pre-GRAMMY Brunch presented by MAC Viva Glam at Private Residence on January 25, 2014 in Beverly Hills.

Rita Ora attends Playboy's 60th anniversary issue party hosted by Marc Jacobs and Kate Moss at The Playboy Club on December 2, 2013 in London.

Rita Ora poses in the winners room at the British Fashion Awards 2013 at London Coliseum on December 2, 2013 in London.

© Getty

Rita Ora in Ermanno Scervino at Harpers Bazaar 'Woman of the Year' awards - 05 November 2013

© Getty

Rita Ora at the Teen Awards - 3 November 2013

© Getty

Rita Ora out and about in London - 4 November 2013

© Getty

Rita Ora in Calvin Klein at MTV EMAs - 10 November 2013

© Getty

Rita Ora in Donna Karen Atelier at the Angel Ball, New York - 29 October 2013

© Getty

Rita Ora out and about, New York - 30 October 2013

Rita Ora out and about, New York- 18 October 2013

© Rex

Rita Ora out and about in New York - 17 October 2013

Rita Ora in Maison Martin Margiela in New York - October 2013

© Getty

Rita Ora at Rimmel 180 Birthday Bash - 10 October 2013

Rita Ora in Karl Lagerfeld jacket at Mademoiselle C screening at Paris Fashion Week - October 2013

© Getty

Rita Ora at Chanel at Paris Fashion Week - October 2013

© Rex

Rita Ora at DKNY 25th birthday at New York Fashion Week - September 2013

© Rex

Rita Ora at DKNY 25th birthday at New York Fashion Week - September 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora at V Festival - 19 August 2013

Rita Ora out and about in London - 27 June 2013

Rita Ora in DKNY at DKNY party in London - 12 June 2013

Rita Ora in DKNY at DKNY party in London - 12 June 2013

Rita Ora at Party In The Paddock - June 2013

Rita Ora at Parklife Weekender - June 2013

Rita Ora at Sony Xperia Access launch party - June 2013

Rita Ora wearing DJ by Dominic Jones necklace at Glastonbury- June 2013

Rita Ora at Glastonbury- June 2013

Rita Ora in Versace in New York - 25 August 2013

Rita Ora in Just Cavalli at Le Baron Club, London - 25 July 2013

Rita Ora out and about in London - 11 July 2013

Rita Ora out and about, London - 09 July 2013

Rita Ora in Topshop at the 2013 Fashion Retail Academy Awards - 2 July 2013

Rita Ora in Burberry and Black Score at Burberry at London Fashion Week - 18 February 2013

Rita Ora in Vivienne Westwood at The British Fashion Awards

Rita Ora at The British Fashion Awards 2012

In Marchesa at the MTV EMAs, November 2012

BBC Radio 2, London, November 2012

BBC Radio 1, London, November 2012

In McQ at the Mobo Awards, November 2012

Mobo Awards, Liverpool, November 2012

Bergdorf Goodman 111th anniversary celebration, October 2012

2012 MTV Video Music Awards, Los Angeles, September 2012

BBC Radio 1, London, August 2012

BBC Radio 1 Hackney Weekend, London, June 2012

New York, June 2012

Brit Awards 2012, London, February 2012

Topshop Unique AW12, London Fashion Week, February 2012


Comments

All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.