Rihanna is the head girl for Silver Spoon Attire [Instagram @silverspoonattire]
New boyfie Drake makes for a perfectly nice accessory but have you spent more time recently gazing into RiRi's headgear than the eyes of her arm candy? Us too. Instead of the celebrity world's tried and tested anti-glare mechanism - saucer sunglassss - Lady Ri has been keeping her beauteous face shrouded in the beguiling mesh of a veil. Whether attached to a beanie or crystal-dotted headband, these mysterious net coverings have been spotted more times in the pop star's heaving wardrobe than any other item. BUT do you know who they are made by? No? Well then, let us explain...
Avigail's styling work as seen on Eliza Doolittle, Pixie Lott, Rihanna and Daisy Lowe [SilverSpoonAttire.com]
Stylists to many stars - including Miss Fenty - are the London based super-fly duo Avigail and Damian Collins, who also work under the name Silver Spoon Studio. After years of creating killer looks for the young and beautiful - read: Daisy Lowe, Eliza Doolittle, Pixie Lott and more - they now also fill a niche in the industry for head-turning street-inspired accessories that don't cost the earth. And thus, via their label Silver Spoon Attire, the Collins crew have added a designer string to their bow.
Silver Spoon products online now - from the crystal headbands to gap-yah ponchos
The creative directors have been developing this luxury collection of glamorised urbanwear staples for the past few seasons now: first came a range of tongue-in-cheek tees, then beanies, bucket hats, shaggy monogolian lambswool bags and now the aforementioned headbands. Throw in the new line of jewelled chokers and a fresh espadrille collaboration with Penelope Chilvers and it's safe to say these two have the statement add-on market sussed.
It's the international SSA fan club! [Instagram @silverspoonattire]
The beanies - which are now classed as an SSA classic - hit hardest first, with cameo and bandana versions, plus these veiled numbers finding the heads of Rita Ora, Jourdan Dunn and more. Take one look at their instagram feed [@silverspoonattire] and you'll soon notice that it's not just the rich and famous falling over themselves to get a slice of the action. From Japan to Canada, fashion followers have picked up on the pair's credible creations - and it's no wonder, they make for the most brilliant instafashion snaps going.