Rihanna For River Island: The Singer Shoots The Collection Campaign With Jourdan Dunn

05 December 2012 by

UPDATE: After giving us a taster of what's to come from her River Island collection, Rihanna has tweeted a behind-the-scenes pic from the campaign shoot. ‘My bitches so Bvalgari...’ she said, followed by 'Just directed my first ad campaign for my new collection with River Island, Spring/Summer 2013!! And that's a wrap at the end of a 2 day shoot w/ MARIO SORRENTI,' along with the sultry snap below. So who ARE Ri-Ri's River Island 'bitches'? None other than Brit beauty and cooking connoisseur, Jourdan Dunn, Sudanese-American model Ataui Deng and is that you, Bambi Northwood-Blyth? The line will be unveiled in full in February 2013.

Rihanna For River Island: The Singer Steps Out In The First Piece From Her Capsule Collection!

03 December 2012: Rihanna Steps Out In The First Piece From Her River Island Collection!

She's tantalised us with Twitter teasers and River Island have kept us on tenterhooks but AT LAST Rihanna has stepped out in a piece from her capsule collection. Yes, our RI pals have confirmed that this navy blue suede jumpsuit, complete with hoodie, drawstring waist and silver buttons, is part of the singer's designing debut for the high-street hero. She showcased the look on Sunday when snapped out and about in Los Angeles. She styled up the piece in true Ri-Ri style, with her trademark gangsta-glam bling. If this hit is anything to go by, we can expect more sporty, streetwear-esque creations where this came from. And with Rihanna showing us exactly how it's done.

Rihanna For River Island: The Singer Steps Out In The First Piece From Her Capsule Collection!

06 November 2012: Rihanna Tweets About Her Capsule Collection For River Island

As we wait patiently for the first look at Rihanna's collection for River Island, the singer tantalised us with a tweet this week. 'Me! Spring / summer collection with River Island is in the bag! #designerlife #RIHverIsland' she tweeted on Saturday along with the image below of her wearing a silky printed bomber jacket. Ooh, could this be a sneak preview of her designs? 

Rihanna To Design A Capsule Collection For River Island - YES Really!

16 July 2012: Rihanna To Design A Capsule Collection For River Island!

WOOP! News has just broken that Rihanna is to design a collection for high street brand River Island. For Spring 2013, the superstar style icon will continue to forge her fashion career - following the soon-to-be-aired ‘Styled to Rock’: a reality TV show where designers compete to create high profile performers’ outfits – with a capsule range. "I've been wanting to design my own collection for some time," Rihanna has explained. "River Island is the perfect partner for me to collaborate with and working with a British, family-run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I'm looking forward to working with them and creating something really special."

Surprised? Well, the Rihanna-River Island love-in isn’t actually a new one - in the past she’s been spotted in their clothes and shopping in store, but in February this year she visited the RI head office. And considering A-listers aren't usually the type to schlep to HQ, this sparked a right ol' flurry of excited rumours online. Not to mention that RiRi even features on some River Island product already – with her face emblazoned on t-shirts! “Rihanna is a style icon, from street to chic she enjoys her fashion.” Ben Lewis River Island Chief Executive said today, “ As soon as we started to work together we knew this was a perfect fit. Rihanna will be designing the collection and we will be sharing our fashion experience with her to develop a range her fans will love.”

So what can we expect? As the style chameleon we know and adore, Rihanna’s vibe is bound to change in time for next year. BUT, as things stand, we reckon some dungarees, crop tops, hoop earrings, a couple of baseball caps, sneakers and some string vests will do it. As soon as images come through, you’ll be first to know!


All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.