VIDEO: Go Behind The Scenes With Rihanna On The Balmain Campaign

03 January 2014 by

UPDATE: A trio of behind the scenes videos from Rihanna's campaign shoot for Balmain have just landed, giving us even more fash-tastic feistiness from the Barbadian songstress. 'Balmain has been my love for so long and now to actually get to work with them? It's brilliant,' Ri-Ri says of her latest coup.

Meanwhile the French house's Creative Director is buoyant with joy to be working with the stunner. 'A few months ago, she came to the studio and from that, I wanted to create all this collection around her,' Olivier Rousteing explains. 'She's the new icon. She mixes fashion with music and my collection is based around that.'

As for the star's natural look in the shots, makeup artist Yadim reveals that, 'the clothes are so amazing so you don't need any gimmicks especially with someone like Rihanna. She just wakes up looking amazing.' How can you go wrong? Watch the action for yourselves in the three new videos...

17 December 2013: The New Face Of Balmain? Rihanna!

rihanna, balmain, campaign, spring summer 2014

Rihanna for Balmain [Balmain]

It's that time of year again when each day we are greeted by a glossy new campaign. Balmain have set the bar high this season, as they have bagged the one and only Rihanna as their new face. Can you say MAJ-OR?!

According to WWD, the ad was shot in New York by Inez van Lamsweerde and Vinoodh Matadin and the images are deliciously '80s. In one shot, Rihanna works a baby pink and white printed coat nipped in by a chunky gold and white belt topped off with lace booties with fash-tastic gold heels and toe caps. And in the other, she showcases a super-sexy off-the-shoulder dress in blue with more gold chain detailing and oversized cuffs. The styling comes courtesy of Mel Ottenberg who also serves as Rihanna's personal stylist.

Of course, that Ri-Ri 'tude is firmly in place and she smoulders behind a rock'n'roll mop of black curls while posing against a swimming pool monochrome background. Talk about foxy. She makes the perfectly fierce face of the iconic Parisian brand which has seen a fresh injection of street energy since the appointment of 27-year-old creative director, Olivier Rousteing six seasons ago.

rihanna balmain campaign, behind the scenes, instagram

[olivier_rousteing Instagram]

Rousteing says of his muse: 'Dreams do come true... When the woman that inspires you wears your creations, your vision feels complete. Not compromising, fresh, modern, the icon of my generation, Rihanna embodies my vision of Balmain in this new campaign. In front of the camera, she makes you feel like she is the only girl in the world.' Yep, the designer is absolutley chuffed by his campaign coup and has posted a series of behind the scenes snaps on his Instagram account of the sultry singer along with the hashtag #dreamsdocometrue. Indeed!

rihanna, balmain, wearing Balmain

Rihanna wearing Balmain [Getty]

We should've seen this one coming considering just a week ago, Rousteing was sharing snaps of Ri-Ri trying on his designs along with the caption, 'WHEN I FELL IN LOVE'. And let's not forget the style icon has worn a multitude of Balmain creations from leather jogging pants to that turqouise leather skirt and the black minidress she wore to the MTV VMAs this year. What's more, the relationship has long been brewing as she sat on the brand's front row during Paris Fashion Week back in 2009.

So what do you make of Rihanna x Balmain?

© Rex

Rihanna wearing Balmain in Los Angeles - 19 June 2014 

Rihanna in New York, August 2014 

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Rihanna in helmut Lang, New York - 18 August 2014  

Rihanna in Alexander Haider Ackermann and Balenciaga, New York - 20 August 2014 

Rihanna at a game between the Oklahoma City Thunder and the Los Angeles Clippers on May 15, 2014

Melissa Forde and Rihanna attend an NBA playoff game between Oklahoma City Thunder and the Los Angeles Clippers on May 9, 2014

Rihanna attends the Christian Dior Cruise 2015 Show on May 7, 2014 in New York City.

Rihanna attends the 2014 'Met Ball' on May 5th.

Rihanna is seen at the after-party for The Costume Institute Benefit Gala on May 5, 2014 in New York.

Rihanna in the audience at the 2014 iHeartRadio Music Awards on May 1, 2014 in LA.

Rihanna attends Roc Nation Sports 1 Year Anniversary Luncheon at TAO Downtown on April 28, 2014 in New York.

Rihanna at the Toronto Raptors vs Brooklyn Nets playoff game on April 25, 2014 in New York.

Rihanna at the 2014 MTV Movie Awards LA Live on April 13, 2014.

Rihanna at Oklahoma City Thunder vs the Los Angeles Clippers on April 9, 2014 in LA.

Rihanna attends the Miu Miu show on March 5, 2014 in Paris, France wearing a Prada coat

Rihanna attends the Chanel show on March 4, 2014 in Paris, France dressed in Chanel

Rihanna attends the Stella McCartney show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on March 3, 2014 in Paris, France

Rihanna attends the Roc Nation pre-Grammy brunch on January 25, 2014 in Los Angeles, California

Rihanna poses in the press room at the 2013 American Music Awards at Nokia Theatre L.A. Live on November 24, 2013 in Los Angeles, California

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Rihanna in Alexander Wang out and about in London - 11 September 2013

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Rihanna at Opening Ceremony at New York Fashion Week - September 2013

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Rihanna at Alexander Wang after party at New York Fashion Week - September 2013

Rihanna in Balmain at 2013 MTV Video Music Awards after party - 25 August 2013

Rihanna at 'Lyon' restaurant, West Village, New York - 12 August 2013

Rihanna out and about in London - 20 July 2013

Rihanna in London - 18 July 2013

Rihanna in Rag & Bone out and about in Manchester - 16 July 2013

Rihanna in visor by Fleet Ilya out and about in London - 15 July 2013

Rihanna in Gareth Pugh out and about in London - 14 July 2013

Rihanna in Givenchy by Riccardo Tisci menswear and Versace shoes in Monaco - 13 July 2013

Rihanna in KTZ in Denmark - 6 July 2013

Rihanna in Tom Ford AW13 boots arriving in Poland - 6 July 2013

Rihanna at Chanel show, Haute Couture Fall Winter 2013, Paris Fashion Week - 2 July 2013

Rihanna out and about, London, Britain - 20 June 2013

Rihanna in Stella McCartney top and clutch at Rorrey Fenty after show party at Boujis nightclub, London - 16 June 2013

Rihanna in Christopher Kane out and about, London - 16 June 2013

Rihanna in Big Star USA dungarees at the All Star Bowling Alley, Manchester - 12 June 2013

Rihanna in Miu Miu out and about, Manchester - 11 June 2013

Rihanna out and about by the Eiffel Tour in Paris - 7 June 2013

Rihanna Filming In New York - 16 May 2013

Rihanna out and about, New York - 9 May 2013

Rihanna in Rihanna by River Island in New York - 12 May 2013

Rihanna out and about in New York - 5 May 3013

Rihanna in Mary Katrantzou and Tom Ford sandals - 30 April 2013

Rihanna in Miu Miu coat and Current Elliot jeans - 28 April 2013

Rihanna in Acne jacket, Rodarte coat, Celine shoes and Miu Miu sunglasses in New York- 26 April 2013

Rihanna in custom Givenchy By Riccardo Tisci and Paige Denim jeans in Miami - 21 April 2013

Rihanna in Rag and Bone and Chanel jewellery at the Staples Center in Los Angeles - 21 April 2013

Rihanna in Givenchy by Riccardo Tisci t shirt, 3.1 Phillip Lim jacket, Saint Laurent Paris by Heidi Slimane shoes - 24 April 2013

Rihanna in T by Alexander Wang and shoes by Tom Ford - 21 April 2013

Rihanna in dress by Whitney Eve and Prada sunglasses - 11 April 2013

Rihanna at Los Angeles Lakes Basketball game - April 2013

Rihanna arriving in London - February 2013

Rihanna in custom Azzedine Alaia at the Grammy Awards - February 2013

Rihanna at River Island show at London Fashion Week - February 2013

Rihanna - November 2012

Rihanna - June 2012

Rihanna in London - February 2012

Rihanna at Grammys - February 2012

Rihanna launches her new album 'Unapologetic' in New York City, November 2012

Rihanna at the MTV Video Music Awards, September 2012

Rihanna at Grammys - February 2011

Rihanna in Acne at Westfield, November 2012

Rihanna during her 777 tour, November 2012

Rihanna performs during the 2012 Victoria's Secret Show, November 2012

Rihanna at the Los Angeles premiere of 'Battleship', May 2012

Rihanna in Tom Ford at the Costume Institute Gala, May 2012

Rihanna at the TIME 100 Gala in New York City, April 2012

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Rihanna in New York City, June 2012

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