Rihanna wearing Rihanna for River Island Autumn Winter 2013 [Instagram: Badgalriri]
Forget Jourdan Dunn, Rihanna is the best advert for her own fashion designs. The star's latest collection for River Island was revealed less than five days ago and it has already exploded onto her Instagram feed. Obvs.
This week RiRi is a walking ad campaign as she has been wearing her G4Life leggings, camo crop tops n' heels and monochrome print leggings. So she was speaking the truth when she said 'I literally designed everything I want to wear, exactly how I want to wear it.'
This season RiRi is also on a mission to be the next Calvin Klein, with her name plastered on pants everywhere. And where better to start than with a selfie in her undies? She wants to let us all know that she sleeps in the Rihanna branded panties, which can be yours for just £25.
Rihanna wearing Rihanna for River Island [Instagram: Badgalriri]
RiRi has over 9 million followers on Instagram and over 30 million followers on Twitter, so a Rihanna for River Island selfie is guarenteed to shift stock. It certainly worked last season, as Rihanna used the reverse function on her iPhone to show us her RI double denim jeans, denim hoodie and black overalls.
Her latest collection is packed with Rihanna staples such as camouflage prints, leather bras, cropped hoodies and over the knee boots. So expect to see months of camo on Rihanna's Instagram feed. But what we really want to see is Rihanna in that red and white striped 'Where's Wally?' onesie.
Take a look at Rihanna's second collection for River Island in the gallery below...