Rihanna x River Island: Exclusive First Look At The Campaign And Full Collection!

18 February 2013 by

The undisputed star of London Fashion Week, Rihanna dazzled our capital with her urban chic collection for River Island on Saturday night. But if you're after a closer look at the range, or want to see the world exclusive reveal of the campaign images featuring top models including Jourdan Dunn and Charlotte Free lensed by Mario Sorrenti, you'll have to wait to pick up Grazia's Big Fashion Issue out tomorrow. In the issue we present a full, all-inclusive, exclusive 5-page hose down of RiRi's fashwan debut, so make sure you don’t miss it!

Until then check out our teasers below - with a sneak peak at the campaign shots and small selection of our favourite pieces from the collection. And for all you mega fans out there, why not also take the time to enjoy some of the Lady Riri’s wise words on style and the inspiration behind her collection? Don’t say we never spoil you.

Rihanna x River Island: Exclusive First Look At The Campaign And Full Collection!

On dressing for your mood:

“My style is definitely inspired by my mood so this collection will feature a range of different moods and attitudes because I’m assuming my fans will feel the same way.”

How would she describe her collection?

“The collection is casual, chic, flirty and for all body types. I wanted all girls to really want to wear this and be comfortable in it but still feel edgy. I wanted the character to come out in the clothes without trying too hard.”

Who is the Rihanna for River Island collection designed for?

“Everyone can wear this line. It’s not costume, it’s not too sexy. It’s very easy and laidback. I designed every piece in the collection so I could wear it and I think my fans trust my style so they’ll have fun with it.”

Rihanna x River Island: Exclusive First Look At The Campaign And Full Collection!

Grazia's Big Fashion Issue is out on Tuesday 19th February #GraziaFashionIssue 


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