08 April 2013 by

EXCLUSIVE: Christopher Shannon On Rihanna And Chris Brown Wearing His Kidda Sweaters

Dressing the hottest star on the style block is triumph for any designer but when said star's boyfriend wears a matching design too, you're onto a double whammy. That's exactly what happened to Christopher Shannon when first Rihanna then Chris Brown showcased his printed menswear sweaters.

Rihanna Chris Brown Christopher Shannon

Rihanna in Christopher Shannon

The innovative London-based designer re-worked his archived prints on to a range of sports inspired jersey pieces including T-shirts, sweatshirts, track pants and vests - and it seems the US singers have taken a fancy to them. It started in Philadelphia when Ri-Ri posted a snap onto her Instagram account during her Diamonds World Tour. Not adverse to wearing menswear, she looked more ghetto cool than ever wearing a black beanie from Wa$ted Money, Wayfarer Sunglasses from Ray Ban and Christopher Shannon's 'Kidda Sweat' covered in a chain print. The sweater instantly sold out.

Weeks later and Rihanna's on-off bloke Chris was spotted in New York rocking another version of Christopher Shannon's Kidda sweater - this time adorned with a crest print. He teamed the look with a pair of Giuseppe Zanotti Homme Sneakers and a white baseball cap worn backwards. Hmm, have the duo been sharing sartorial tips? We turned to Mr Shannon himself, a graduate from the prestigious Central St Martins MA Menswear course, to find out...

Grazia Daily: How did it come about that Rihanna wore your design?

Christopher Shannon: It's usually a bit of back and forth. Her stylists will ask for pieces or when she's in town, she'll call by the showrooms and pick pieces out.  We always have music stylists making requests for different things.

Grazia Daily: How did you first find out Rihanna had worn your design?

Christopher Shannon: I imagine it was through Twitter - that's how I usually see things because it's so fast and immediate.  I am a MASSIVE Rihanna fan so I was really pleased. It's not often I can think of people I really want to wear the clothes but I thinks she's brilliant.  Also my team are massive fans so it was a good way to start the week.  The sweater has sold out and we haven't any more which is a pity.

Grazia Daily: What's your verdict on the way she styled the look?

Christopher Shannon: She always looks pretty great. She seems to have a real ease with herself and her body. That sort of confidence makes you look pretty ace in anything.

Grazia Daily: How do you rate Rihanna's style in general?

Christopher Shannon: A few seasons ago, we sort of half mused her for the collection. It was after she performed 'What's My Name' on the X Factor. I'd not taken much notice of her performances before and was completely blown away.  She has her own beat and has a silhouette which is so identifiable, also she is isn't afraid to cover up and wear loads of clothes too and I think that is refreshing. It's that ease again.

EXCLUSIVE: Christopher Shannon On Rihanna And Chris Brown Wearing His Kidda Sweaters

Chris Brown in Christopher Shannon



Grazia Daily: What other stars have you been excited to see wearing your pieces?

Christopher Shannon: Jake Bugg wore some pieces this week that looked great - again, I think he's one of the few talented people around and I have been listening to the album a fair bit. He wore a really soft black leather shirt which looked great.  Rita Ora has a few bits and Rizzle Kicks are always out and about in the printed track pants.

Grazia Daily: Is there anyone you dream of dressing?

Christopher Shannon: I never really think about it - it's more a result of the work I do than a goal.  There are people I would like to work with in some way, styling music videos or shoots. I've always really rated Vanessa Paradis and I think you can do really interesting imagery with Lana Del Rey - they both have their own narrative.  I would have really loved to have worked with Amy Winehouse - I think she was the real deal and one of the best talents we've had for decades. 

EXCLUSIVE: Christopher Shannon On Rihanna And Chris Brown Wearing His Kidda Sweaters

Christopher Shannon is stocked at ASOS and Liberty



Grazia Daily: Why do you think printed sweaters are so popular right now?

Christopher Shannon: They seem to always be around in some form. I think ours have taken off as the prints are quite overbearing and usually all over. I always like the content to relate back to luxury or iconic identities but for the pieces to be really accessible, the sort of sweater you wear non stop for ages then leave at the back of the wardrobe, then when you find it again it cheers you up.

Grazia Daily: Finally, what are you working on at the moment?

Christopher Shannon: Spring Summer 2014 mainline collection is on the go, KIDDA Spring Summer 2014 is just being sampled too.  We've designed the Kickers X CS footwear for the show in June and we have also worked on another accessories collab which we will announce around the same time, and our first online shop to come later in the summer.  So loads!

See more of Rihanna's style hits in the gallery below >>

Rihanna attends the Miu Miu show on March 5, 2014 in Paris, France wearing a Prada coat

Rihanna attends the Chanel show on March 4, 2014 in Paris, France dressed in Chanel

Rihanna attends the Stella McCartney show as part of the Paris Fashion Week Womenswear Fall/Winter 2014-2015 on March 3, 2014 in Paris, France

Rihanna attends the Roc Nation pre-Grammy brunch on January 25, 2014 in Los Angeles, California

Rihanna poses in the press room at the 2013 American Music Awards at Nokia Theatre L.A. Live on November 24, 2013 in Los Angeles, California

© Getty

Rihanna in Alexander Wang out and about in London - 11 September 2013

© Getty

Rihanna at Opening Ceremony at New York Fashion Week - September 2013

© Getty

Rihanna at Alexander Wang after party at New York Fashion Week - September 2013

Rihanna in Balmain at 2013 MTV Video Music Awards after party - 25 August 2013

Rihanna at 'Lyon' restaurant, West Village, New York - 12 August 2013

Rihanna out and about in London - 20 July 2013

Rihanna in London - 18 July 2013

Rihanna in Rag & Bone out and about in Manchester - 16 July 2013

Rihanna in visor by Fleet Ilya out and about in London - 15 July 2013

Rihanna in Gareth Pugh out and about in London - 14 July 2013

Rihanna in Givenchy by Riccardo Tisci menswear and Versace shoes in Monaco - 13 July 2013

Rihanna in KTZ in Denmark - 6 July 2013

Rihanna in Tom Ford AW13 boots arriving in Poland - 6 July 2013

Rihanna at Chanel show, Haute Couture Fall Winter 2013, Paris Fashion Week - 2 July 2013

Rihanna out and about, London, Britain - 20 June 2013

Rihanna in Stella McCartney top and clutch at Rorrey Fenty after show party at Boujis nightclub, London - 16 June 2013

Rihanna in Christopher Kane out and about, London - 16 June 2013

Rihanna in Big Star USA dungarees at the All Star Bowling Alley, Manchester - 12 June 2013

Rihanna in Miu Miu out and about, Manchester - 11 June 2013

Rihanna out and about by the Eiffel Tour in Paris - 7 June 2013

Rihanna Filming In New York - 16 May 2013

Rihanna out and about, New York - 9 May 2013

Rihanna in Rihanna by River Island in New York - 12 May 2013

Rihanna out and about in New York - 5 May 3013

Rihanna in Mary Katrantzou and Tom Ford sandals - 30 April 2013

Rihanna in Miu Miu coat and Current Elliot jeans - 28 April 2013

Rihanna in Acne jacket, Rodarte coat, Celine shoes and Miu Miu sunglasses in New York- 26 April 2013

Rihanna in custom Givenchy By Riccardo Tisci and Paige Denim jeans in Miami - 21 April 2013

Rihanna in Rag and Bone and Chanel jewellery at the Staples Center in Los Angeles - 21 April 2013

Rihanna in Givenchy by Riccardo Tisci t shirt, 3.1 Phillip Lim jacket, Saint Laurent Paris by Heidi Slimane shoes - 24 April 2013

Rihanna in T by Alexander Wang and shoes by Tom Ford - 21 April 2013

Rihanna in dress by Whitney Eve and Prada sunglasses - 11 April 2013

Rihanna at Los Angeles Lakes Basketball game - April 2013

Rihanna arriving in London - February 2013

Rihanna in custom Azzedine Alaia at the Grammy Awards - February 2013

Rihanna at River Island show at London Fashion Week - February 2013

Rihanna - November 2012

Rihanna - June 2012

Rihanna in London - February 2012

Rihanna at Grammys - February 2012

Rihanna launches her new album 'Unapologetic' in New York City, November 2012

Rihanna at the MTV Video Music Awards, September 2012

Rihanna at Grammys - February 2011

Rihanna in Acne at Westfield, November 2012

Rihanna during her 777 tour, November 2012

Rihanna performs during the 2012 Victoria's Secret Show, November 2012

Rihanna at the Los Angeles premiere of 'Battleship', May 2012

Rihanna in Tom Ford at the Costume Institute Gala, May 2012

Rihanna at the TIME 100 Gala in New York City, April 2012

August 2012

July 2012

July 2012

July 2012

July 2012

Rihanna in New York City, June 2012

June 2012

April 2012

March 2012

March 2012

March 2012


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