After weeks of speculation, finally Reed Krakoff’s replacement as creative director at Coach has been announced. There were rumours of Mulberry’s Emma Hill making the move to the U.S to succeed Krakoff, and then we heard it could be the one and only Marc Jacobs.
But now Stuart Vevers has been announced as the next CD at the American label. A winner of the British Council’s Accessory Designer of the Year award, and current Creative Director of Spanish luxury label Loewe, Vevers has a plethora of experience when it comes to luxury accessories, and his previous role as Creative Director of Mulberry as well as spending time at Calvin Klein, Louis Vuitton, Givenchy and Bottega Veneta will serve him well in his new role.
Vevers spoke to WWD right after the announcement was made, explaining his plans for the future of the label:
“Coach is an exceptional brand and company that I’ve long admired for its rich heritage. I am excited to drive Coach’s next stage of transformation.”
So what sort of changes can we expect from Vevers at the helm of Coach? Celebrities are already massive fans of Coach, with everyone from Rita Ora to Miranda Kerr stepping out in their colourful arm candy, while Gwyneth Paltrow has long been the brand’s supremely beautiful ambassador. Perhaps we can the brand’s ad campaigns to take a more dark and sultry turn like Loewe's hugely successful ones featuring Penelope Cruz which Mert and Marcus shot earlier this year?
Grazia’s Fashion Director Susannah Frankel tells us her reaction to this exciting news this morning...
"I've always loved what Stuart Vevers has done at Loewe which, by its nature, is an ultra-exclusive house. I think it will be brilliant for him to now have the huge reach that the creative directorship of Coach entails. It's a clever and imaginative choice."
See the stars working their favourite Coach bags in the gallery below...