Meet Rag & Bone's Achingly Cool It-Brit Line Up For Their Latest DIY Project: Exclusive!

19 December 2013 by

New York brand Rag & Bone has a thing for It Brits, as Poppy Delevingne, Kate Moss and Jourdan Dunn have all posed in their jeans. Rag & Bone have cemented their love of our island with their latest DIY project, which features a fresh intake of bright, young, British things. Phoebe Collings James, Tallulah Harlech, Clara Paget and Mary Charteris are the latest beauties to have been given a bag full of clothes and a digital camera to shoot their own campaign.

Just in case this is the first time you have heard about their DIY project, let us fill you in. It began in 2011, and has already seen super-cool stars like Miranda Kerr, Poppy Delevingne, Jessica Hart Candice Swanepoel, Lily Aldridge and Jourdan Dunn play art director and make all the big decisions about their shoot. 

Looking for a new style crush? Let us introduce you to the new intake below...

Phoebe Collings James

rag and bone spring summer campaign

Rag & Bone concept: Phoebe's images were shot by her boyfriend Sean in her art studio. Phoebe is a creative, as since graduating from Goldsmith's in fine art in 2009, she has shown everywhere from Beirut to New York, Mexico to Miami.

Previous modelling experience: Phoebs is on the books at Premier and has worked in front and behind the camera. She has been in the pages of LOVE Magazine, Dazed and Confused, i-D, L'Officiel and GQ.

It Brit credentials: The East London born beauty works in painting, sculpture and video, as well as collaborating with mega brands including Dior. Plus she has a killer wardrobe, with sequin cocktail dresses and graphic prints. 

We love her for her... Her feminist ideals. She set up a feminist website which collates news and opinion pieces, as she told Dazed: 'My original idea was to create a space online for people to discuss feminist issues, that promotes action and awareness, but that doesn’t have a particular viewpoint on feminism behind it.' Oh and her hair. We love her hair.

Tallulah Harlech

Rag & Bone concept: Harlech’s mother, Lady Amanda, took her photos at their country farm in Shropshire.

Previous modelling experience: Tallulah made her catwalk debut aged 12, walking for Chanel. Tallulah is one of Karl's darlings as earlier this year she appeared in his short film 'Once Upon A Time' alongside Keira Knightley. She has also looked down Mario Testino and Bruce Weber's lenses. 

It Brit credentials: She is the daughter of Lady Amanda, Karl Lagerfeld's long-time muse, and so grew up around the likes of Andre Leon Talley and Isabella Blow. She is a seasoned FROW-er, often hanging out with with Poppy Delevingne, Edie Campbell and Mary Charteris. In conclusion, fashion is in her blood.

We love her for her... Style. Tallulah works the printed pyjama look like no other.

Clara Piaget

Rag & Bone concept:  Paget shot her project on safari in South Africa.

Previous modelling experience: Clara was discovered when she dressed up as Marlene Dietrich to a birthday bash. She has worked with Dominic Jones, H&M and American Vogue.

It Brit credentials: Clara looks like she hasn't washed her hair in a week (in a good way), has worn a pink onesie in public and last but certainly not least is BFFs with Cara Delevingne and Suki Waterhouse. Plus she can act and has appeared in One Day and Fast and Furious 6.

We love her for her... Instagram account, as she regularly snaps candids of Cara and Suki.

Mary Charteris

Rag & Bone concept: Charteris’s photos were taken at her London apartment.

Previous modelling experience: Ms Charteris is signed to Premiere and has been shot by the likes of Mario Testino, Terry Richardson, Ellen Von Unwerth and David Bailey. As for brands she has worked with Louis Vuitton, Nike, Jason Wu, Thakoon, Markus Lupfer and Phillip Treacy. She recently picked up "Scottish Model of the Year" at the 2013 Scottish Fashion Awards.

It Brit credentials: Poppy Delevingne, Rita Ora, Sienna Miller, Henry Holland and Kate Moss are all regular features on the model slash DJ's Instagram page. Name a British star, chances are this aristo has taken a selfie with them.

We love her for her... quirky style. Remember Mary's eccentric Pam Hogg wedding dress?

See previous Rag & Bone DIY campaigns in the gallery above...


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