Our plans for Spring/Summer 2014 fashion shoots and shopping pages are in full swing, and in order to prepare we have been running all over London visiting press days to preview the latest collections.
Certain trends are already appearing. If you are looking to get ahead of the fashion game and you are about to make a shoe purchase then don’t buy anything except a pointed toe flat, be it in bright colours or interesting cut out details they are emerging as a must-have. We saw them at Nicholas Kirkwood and Tabitha Simmons amongst others.
Everyone seems to be on the hunt for the all-important autumnal jacket at the moment and if you are still hunting for something you don’t want to stop using after one season then we advise you invest in a bomber jacket. There were reptile print versions at My-Wardrobe by Richard Nicoll and embroidered silk jackets at Jonathan Saunders which had an air of 1950s Americana about them.
Elsewhere there were the new season marks a new direction for some brands. Spring/Summer 2014 marks the debut of GAP’s new creative director, Rebekka Bay. Previously from COS, the new creative director announced her arrival at the all-American brand by introducing vivid tropical prints across trousers, jackets and accessories amongst the typical GAP staples.
With PR agencies from Paris also coming into town, we also discovered some new labels, and there is nothing we love more than coming across a new brand to rave about. At PR Consulting’s press day Juun.J registered on our radar. His design ethos is all about tailoring mixed with youth influences, street culture and sportswear, something he calls ‘Street Tailoring’. Check out our new trophy jumper from Juun.J, and other highlights in the gallery above.