Photograph: Fashion Fois Gras
In a dramatic converted church building in London’s Covent Garden yesterday, designer-clad fashionistas gathered on the front row once more. And as the lights dipped, they weren’t disappointed: head to toe in Chloe, Gaultier and Marc Jacobs, the models owned the runway. Some pouted, some smiled – others danced and cartwheeled. Because this was no ordinary fashion week: this was the first ever Global Kids Fashion Week.
Perched on the FROW were more designer dots and their mummies, Jodie and Jemma Kidd, plus Portia Freeman and her son, Dylan (who, incidentally is probably the cutest three-year-old on the planet and has already appeared alongside his model mum in Italian Vogue). But instead of clutching notebooks and soaking in the season’s latest looks, this time around the FROW were too busy ooh-ing at the super-cute tots beaming down the catwalk and pinching popcorn from their offspring.
That’s if they managed to keep hold of them – Jodie Kidd struggled to keep her 18-month-old Indio off the runway, and make-up artist Charlotte Tilbury’s little one Flynn Forbes, six, was so impressed he pootled on to the catwalk to join the models mid-show to a chorus of the swooning audience. “The dancing was good,” he told GraziaDaily exclusively. “I watched the girls dancing. I wanted to go on the stage too.” And who could blame him?
The fashion show, a collaboration between luxury kids website alexandalexa.com and charity Kids Company, showcased designs from fashion houses such as Missoni, Gaultier and Oscar de le Renta. And it was cute as hell.
Flynn, who was rocking a Gucci jacket for his fashion week debut, was particularly impressed by the Junior Paul Smith green skinny jeans and blazer, but prefers a more traditional look for special occasions. Asked what his favourite outfit to wear is, Flynn replied studiously, “my pirate outfit”.
Dylan was also taken by the skinny jeans. However, he was unavailable for comment when GraziaDaily caught up with him, mum Portia and dad Pete Denton, of The Kooks, having just taken a tumble by the VIP party photo-booth. Dylan, who’s shiny hair even his mum revealed she is jealous of (he says “it’s natural”), is already developing his own sense of style. “He has his definite likes and dislikes,” Portia told us. “He loves red and green, but his favourite piece at the minute has to be his Angry Birds t-shirt.
“But at his dinosaur-themed birthday party this weekend he’ll be rocking T-Rex slippers, a T-Rex mask and green chinos, I’m making him a tail and a cake. And I have to get dressed up too – complete with facepaint!”
Elsewhere Jodie and Jemma Kidd were equally impressed. “I had trouble keeping this one off the catwalk,” she giggled post-party, holding up Indio by the candy-floss tree. “I wonder where he got that one from?!”
Jemma told us, “I thought the little models were so brave and so gorgeous – we loved the leggings.” Her daughter Mae, who wore a mix of high-street finds from Zara teamed with Ralph Lauren and whose twin brother did not attend the event, added: “I like the flowers.”
Unlike traditional after-show parties, refreshments were all organic Pip Cloudy Apple juice, along with a popcorn machine and candy-floss. Chalkboard furniture and giant bubble makers were also a huge hit, and something we predict will be trending well into next season.
Jake Curran, nine, son of Sarah Curran, founder of luxury etailer my-wardrobe.com, struggled tear himself away from the entertainment. “Look at this!” he gestures towards a bowl of dry ice by the bubble-maker. Jake has certainly inherited the fashion gene – his blue blazer, chinos and designer kicks were all handpicked by him. And he’s already got his eye on a couple of pieces from the show. “The tiger jacket was cool,” he said. Mum, Sarah, said, “He knows his style and he’s only nine. I think I’ve got a lot coming over the next few years!”
She added, “The show was so refreshing and fun – it’s a shame London Fashion Week parties aren’t like this!”