15 February 2013 by

Poppy Delevingne Does DIY Around The World For Rag & Bone's Campaign: EXCLUSIVE

We're envious of Poppy Delevingne at the best of times but having caught sight of the blonde beauty frolicking in the sunshine has tipped us into green-eyed monster territory. Those legs! That beach! We want it all please. But these aren't snaps from Poppy's Instagram feed - oh no. This set of images is for Rag & Bone's DIY project starring the Brit model.

The DIY project, which began in 2011, has already seen super-hot types like Miranda Kerr, Candice Swanepoel and Jourdan Dunn given a digital camera, a bag of clothes and free reign to interpret Rag & Bone however they please. And the result? An intimate and raw collection of photos that depict each girl's personality.

And now it's Poppy's turn. The model takes us to her favourite places - Mustique, London and West Sussex - where she strikes a pose for the brand. 'I shot my campaign in Mustique where I was with my boyfriend, sister and friends for New Years,' Poppy explains. 'I also took some photos in London which is where my home and heart lies, and the final part of my campaign was taken by my boyfriend in the fields of West Sussex.'

Poppy Delevingne Rag & Bone

French fancy Camille Rowe has got involved too and shot her campaign at her Soho apartment in New York for a perfect edgy yet understated result [above]. 'Camille’s boyfriend took her shots and I think he’s a pretty talented photographer,' says Rag & Bone’s Marcus Wainwright. 'Camille has a very real character and spirit which we love as a brand.' And if David Neville and Marcus Wainwright, the British CFDA-winning design duo, have given Camille their seal of approval, you can guarantee she'll be one to watch.


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