Not content with dominating the airwaves with the most catchy song so far this year ('Happy' obvs) and far from happy (soz) with producing, creating fragrances, collaborating with designers and wearing some pretty natty headgear, the polymath that is Pharrell Williams has dipped his infectious toes in yet another pond as of today. Enter a t-shirt collaboration with the Miami-based lifestyle brand Peace Love World, whose styles have in the past been worn by selfie Queen Ellen DeGeneres and our favourite Jenny from the Block Jennifer Lopez. The best bit is that it's all in aid of International Day of Happiness, a celebration coined by the United Nations which takes place today March 20. All together now: "because I'm happy..."
Pharrell's bringing more happiness with his T-shirt range [Instagram/WWD]
What can we expect from the range of slogan tees? Well, after Williams had originally seen Ellen DeGeneres wearing an "i am happy" hoodie during the filming of Ellen, he asked her for it himself, which in turn led to the collaboration with the creator and head designer of Peace Love World, Aline Villasante. Pharrell's own line features t-shirts with logos including "happinness is the new black", "i am happy" and "happiness is the truth" (wonder where we've heard that one before). They will be priced at $25 for kids, $35 for women and $45 for men and will be sold at the Billionaire Boys Club in SoHo New York, as well as online at bbcicecream.com and peaceloveworld.com.
For those in need of a Pharrell style refresher, click through our gallery of his best looks above. We're already wondering what the man himself should do next...